Jonathan Doerr, Managing Director of Jumia Nigeria has said less than 30% of customers shopping on the ecommerce giant’s platform are paying with credit cards – the majority prefer the cash on delivery payment option.
“Less than 30% of Jumia customers pay with the credit card online, but we are seeing growth in that area,” he said.
He also revealed that most of the platform’s traffic come from mobile devices.
“Most of our traffic comes from mobile devices,” Doerr said.
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