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Home Tech Competition forces GOtv to reverse price increase

Competition forces GOtv to reverse price increase

by Eric Vateta
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GOtv has reversed the May price increase on GOtv Value, and made a similar tariff decrease on its GOtv lite package.

Users will now pay Sh470 per month from Sh650 translating into a 28 per cent price cut, while customers on the GOtv Lite package will now pay Sh160 per month, or Sh375 per quarter, or Sh840 per annum, down from Sh1,800.

In May GOtv increased tariffs of the GOtv Value from Sh599 to Sh650. The prices of GOtv lite however, remained unchanged.

“Our subscribers will pay less, but still enjoy the same quality of entertainment. They will also continue to access the same number of channels on their respective bouquets only at a lower rate.” GOtv Kenya General Manager, Felix Kyengo said in a statement.

Competition

GOtv faces a tough competition from other service providers who have relatively good offerings on the table. A good example is Bamba TV which allows Kenyans to pay a one off fee and enjoy a wide range of channels. On the other end, ZUKU spiced up their services by adding internet in their packages. Other sprouting digital media companies are also joining the market in full swing.

To fight the competition, GOtv announces favorable subscription price and new channels. The company added Emmanuel TV and SuperSport Blitz to the 14 existing TV channels on the GOtv Lite. And GOtv Value subscribers have access to over 25 channels including sports, news, general entertainment, children’s programming, and religious content.

Although, GOtv’s premium bouquet – GOtv Plus, remains Sh920 per month.

Last year, Multichoice received a backlash from Kenyans after they increased their dstv subscription fee – New compact plus (74 channels) rate KSh 6,400 up from KSh 5,550 while compact (72 channels) increased by KSh 500 to cost KSh 3,750.

The new GOtv tariffs of Lite and Value packages will be effective in August 20, 2016.

 

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