Why Most Small Businesses In Kenya Fail

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It is estimated that one in three new businesses fail in their first year – WOW that is scary statistic.

One of the main reasons why these businesses fail is because they lack an online presence. Unless you don’t care about growing your business, or providing better customer service, then I suppose you don’t need a website. But who falls into that category? And building an effective website is not that expensive, so there’s just no excuse.

A website for a small business is the foundation for ALL of its marketing. But here are the reasons why you as a small business absolutely need a website:

The majority of consumers start their search for a product or service online. Without a website they will never find you. I can assure you nobody is using the Yellow pages.

Customers can get many of their questions answered without calling you. You can have pages with FAQ’s, directions to your location, recommendations, and testimonials. Plus if you have forms on your site customers can just submit their questions which enables you to answer when you have available time.

By the way, your competitors already have a website and you will flat out not be anywhere near as competitive which undoubtedly means that you are a clear disadvantage.

So now you know, contact Mine Softwares, a leading web design company in Nairobi and they will help you come up with one ASAP. Use the link below to request a free quote:

Link: minesoftwares.com/free_quote

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba