With the iPhone 7 hype slowly dying down, there couldn’t be a better time for Google to introduce its new line of phones. So why the change? Many reasons indicate that Google wants to build a smartphone business similar to what Apple has with its iPhone, one where Google controls everything about the handsets and, importantly, all the revenues they generate.

Several claims are that Google’s mobile device will launch on October 4^th, with many speculating that Google will drop its Nexus brand, and instead use Pixel.

While it’s noted that Nexus are fairly powerful phones, not many people buy them, leaving competitors like Samsung enjoying the upper hand. The software is also deemed to change, Nexus phones were all about a vanilla, ‘pure’ Android experience, which will be replaced with more unique features.

Furthermore, numerous sources have also indicated that Google is keen on designing its own brand of phones; with elements that aren’t available on any other Android devices. Couple this with early access to software releases, and reasonable pricing and this combination could become very popular with consumers.

The marketing campaign surrounding the launch is kicking off with a bang, using the tagline, Made by Google. Google is apparently going crazy with advertisements, in a way it’s never done before. Remember the way Blaze Safaricom continuously boasted their services to our faces; imagine the same level of marketing but for the purposes of a phone, maybe to even greater lengths.

While Google is definitely designing its own unique look for the phone, Google itself isn’t actually building the device, the same will be done by HTC.

Some expected features include;

• 5.5in QHD 2560×1440 pixel resolution
• Qualcomm Snapdragon 820 processor
• Adreno 530 GPU, 4GB RAM
• 32GB of onboard storage.
• Camera 13MP primary sensor with an 8MP secondary for selfies on the front
• Android 7.0 Nougat
• Battery –3,450mAh.

So far the phones don’t look too impressive, or even boast any out of the ordinary features, however with the growing hype, thanks to the massive marketing campaign, even if the Pixel phones end up being rather boring, they’ll probably be Google’s bestselling phones yet.

 

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