Smartphone and feature phone brand, TECNO is aim to capture the Middle East and South American markets after a considerable success in Africa.
TECNO says it has a dominant market share in Nigeria, Ghana, Kenya, Ethiopia, Tanzania and Cameroon and the entry into new markets makes a lot of sense.
“We are excited about the recent report that puts TECNO as Africa’s number one mobile brand; controlling an average 25.3% market share in all the major markets in the sub-Saharan region. Currently, Nigeria and Tanzania are our largest markets” says Attai Oguche, TECNO’s Marketing and PR lead.
Oguche said this on the sidelines of the launch of TECNO’s latest Phantom flagship, the TECNO Phantom 6 touted as the market’s slimmest smartphone with dual rear cameras. The TECNO Phantom 6 is only 7.05mm.
The firm says a total of 32 different apps can be run simultaneously on the Phantom 6 Plus without affecting its performance. The phone boasts of a 64GB inbuilt memory and 4GB RAM and has been said t be the fastest smartphones in the market at its segment.
As part of its growth strategy into new markets, TECNO Mobile has begun rolling out its plans to enter the South-east Asian and South American markets after it penetrates the Middle Eastern market.