">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Wednesday, January 27, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Columnists

Agency launches tool to study consumer behaviour & their relationships with media

Dinah Kanana by Dinah Kanana
4 years ago
in Columnists, Tech
4 min read
0

Dentsu Aegis Network, an agency network with operations in Kenya and across the world, will in April 2017 launch its Consumer Connection System, a research and communications planning tool that provides clients with unique and in-depth insights into consumer behaviour and their relationships with media.

The Consumer Connection System is Dentsu Aegis Network’s flagship integrated consumer insight, planning and buying suite tool, designed to feed communication strategy and tactical planning. CCS is a first of its kind investment in consumer and media research by a single agency network in Kenya outside of the industry standard AMPS.

According to Byron John, Insights & Innovation Director for Dentsu Aegis Network SSA; “The CCS Benchmark Survey has been developed to respond to the rapidly evolving communications landscape. It is designed to offer a single source measurement of consumers’ interactions with a broad range of media touch points over time.”

The firm says the tool will enable it to not only deliver more precise targeting but also identify the relevance of 80+ Paid, Owned and Earned touch points in specific target groups. It is expected to offer a single source measurement of consumers’ interactions and engagement across a broad range of media touchpoints.

Samantha Kipury, Media Director at Carat Kenya added;“Part of the Dentsu Aegis Network values is our pioneering culture and I can not think of a better example than our approach to research in our key markets. CCS is going to fundamentally shift the media research industry in Kenya and give our brands much needed insight into not just “what” media their target consumer is consuming and “when” – but more importantly how they are consuming that media and why.”

READ  Co-working space Nairobi Garage launches tailored services for startups to bolster its revenues

The firm says CCS will give insight into the consumers state of mind and the reasons for which they consume different media types allowing for better targeting and content that fits that context – and it does this for over 80 media types including Digital TV and OOH media, which currently has very limited data.

With presence in 145 countries, the agency’s Global Network Brands in Kenya include Carat, Vizeum, Isobar and Posterscope  with iProspect launching soon.

Related posts

Safaricom’s M-PESA Bill Manager brings digital receitps, bills and invoices to businesses & landlords

January 26, 2021
0

Stranded in Lockdown? Here Are 3 Ways You Can Make Money Via Cryptocurrencies Online

January 26, 2021
0
aimbot -8

UNDP Gifts Kenya With Robots That Will Aid In Fighting COVID-19

January 26, 2021
0

Signal Adds WhatsApp Like Features That Have Made The App More Interactive

January 26, 2021
0
Readers 2,724

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Dinah Kanana

Dinah Kanana

Related Posts

Tech

Safaricom’s M-PESA Bill Manager brings digital receitps, bills and invoices to businesses & landlords

January 26, 2021
0
Tech

Stranded in Lockdown? Here Are 3 Ways You Can Make Money Via Cryptocurrencies Online

January 26, 2021
0
aimbot -8
Tech

UNDP Gifts Kenya With Robots That Will Aid In Fighting COVID-19

January 26, 2021
0
Tech

Signal Adds WhatsApp Like Features That Have Made The App More Interactive

January 26, 2021
0
Toshiba
Tech

Chrome Now Helps You Change Weak Passwords

January 23, 2021
0
Tech

Top 5 Skills That Modern Software Developers Need to Have

January 22, 2021
0
Tech

What Software Developers Need to Know About Burnout

January 22, 2021
0
Tech

Which is Better, Leasing or Purchasing Farm Equipment?

January 22, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Samsung, Safaricom partner to push Samsung Galaxy S21 pre-orders

January 26, 2021

Safaricom’s M-PESA Bill Manager brings digital receitps, bills and invoices to businesses & landlords

January 26, 2021

8 Facts People Don’t Know About Bitcoin

January 26, 2021

Stranded in Lockdown? Here Are 3 Ways You Can Make Money Via Cryptocurrencies Online

January 26, 2021

3 Tips On Avoiding Cryptocurrency Scams

January 26, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: