The eCommerce market in Nigeria is highly saturated, and with many new players struggling to gain visibility, Kelechi Nwaozuzu and Emeka Nwadibie found a way around it by carving out a niche for themselves with 2kmarket.
It’s never an easy one for buyers, when it comes to going from one store to the other either online or offline, just to find a product within their budget. 2market comes as a relief, especially for buyers seeking products that won’t eat deep into their pockets. The online marketplace offers a platform where sellers whose products cost N2999 and below can sell those products to a wide range of buyers.
Founded in the January 2017, product categories on the platform range from books, to food and drinks, home and interiors, mobile accessories, male and female fashion items, etc.
According to the founders, “We reach out to sellers with products within our price range and bring them on board. We also allow these sellers (be they local sellers with ingenuous products or sellers who already trade online) to reach out to us and sell on our platform.
We are inspired by the struggles of the everyday Nigerian buyer and seller especially since Nigeria went into recession. It is our desire to provide quality and pocket friendly items to buyers and a competitive platform for sellers.”
With the current economy in Nigeria, a lot of Nigerians would embrace a market where they can purchase products at a cheap price. This, combined with the fact that 2kmarket has carved out a niche from a market with many established players would definitely set it apart from all others.