MultiChoice Nigeria Introduces Pay Per View (PPV) Pricing Model to Subscribers


MultiChoice Nigeria has introduced Pay-Per-View (PPV), where viewers pay an additional fee to watch a particular programme either on a cable or a satellite TV.

According to the Head of Public Relations Caroline Oghuma, the concept is different from pay-as-you-go, which has been misconstrued to mean pay-per-view.

“Pay TV operation is not like the telecom version where you pay for the amount of airtime you want to use. Pay-as-you-go, as believed by some customers, is not obtainable in the pay TV business,” said Oghuma.

Noting that the PPV model is a global practice which allows interested parties pay and view special programmes or events, Oghuma stated, “Paying for PPV in Europe and the UK is equivalent to paying for two months subscription in Nigeria. We know Africans love boxing that is why we are bringing the best thing that is happening in the world to Africa.”   

The concept is only obtainable when there is a super-programme airing. In the case of MultiChoice customers, those on the premium bouquet will be able watch it. When such a programme is beamed, a dedicated channel pops up and disappears after the programme is aired.