Thursday, April 15, 2021
TechMoran
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Classifieds
No Result
View All Result
TechMoran
">
Home Startups

On Agbada X: The best way to gain traction for your startup

Daniel Anuoluwapelumi Moses by Daniel Anuoluwapelumi Moses
3 years ago
in Startups
6 min read
0

You don’t have a great product if you can’t pick up traction without spending money and getting word of mouth. — Everette Taylor, VP of Marketing @ Skurt

Greetings to you there. I don’t blog entertainment but I’d love to give a brief run down of how things went down during the weekend. This is for the benefit of those who were too busy to keep up with #BAAD2017. So musician Banky W and Actor Adesua held their traditional wedding, an occasion which was graced by a large chunk of celebrities as expected.

One of the talking points of the event was Ebuka Obi-Uchendu’s agbada – Agbada X (culled from iPhone X). This nickname which I think was given by Asemota speaks volume of the value and hype this agbada gave and was given. Ebuka trended as much as the whole wedding did. Many said he had overdressed but that is none of my business.

While I am not here to write about Ebuka all day, what caught my attention the most was the claim that the tailor (Ugo Nwonye) of Agbada X had his instagram followers grow from about 5,000 to 15,000 in just 24 hours.

#BAAD2017 ebuka's tailor before and after the wedding. Hope his client has increased to. @Ebuka @ugomonye @BankyW @AdesuaEtomi . pic.twitter.com/P2a8U13apb

— RASHROLY (@rashroly) November 20, 2017

So it got me thinking about traction, and the best way to get it for our tech start-ups. At least, following this purely Nigerian model won’t get us accused of sheepishly toeing the Silicon Valley route.

Traction

So what is the best way to gain traction?

My simple answer – Give your customers a platform tell your story (see – Piggybank).

READ  South Africa's Beauty on TApp expands to Nigeria and UK

Sorry, you can as well stop reading if you don’t have a good product or service. Customers don’t share those, and if they did, it won’t be to your favour.

Related posts

Solar firm REDAVIA closes over $898,000 in debt financing from Trine for expansion

April 15, 2021
0

Scale is a new digital platform connecting SMEs to tender opportunities in Kenya

April 14, 2021
0

Startupbootcamp AfriTech Accelerator Opens for Applications from Africa’s Most Disruptive Startups

April 14, 2021
0

FarmDrive provides Kenyan farmers with alternative credit scoring.

April 13, 2021
0

AZA is a platform for your currency trading solutions.

April 13, 2021
0

Nigeria’s Appzone raises $10mn to build out a financial operating system for Africa  

April 12, 2021
0

If I were to judge by the number of tweets referring other people to a product or service, I’d say Piggybank has the most word of mouth referrals. The platform which allows people to save directly from their debit cards also have a “piggybank story” platform where customers tell their own piggybank story. What does this platform do? It helps project Piggybank as a platform that customers are happy with. And trust me, customers are like sheep, they’ll most likely move in the same direction.

You never know which customer would give you that much needed audience to help surge your traction. Agbada X’s tailor never did.

Why am I so concerned about traction today?

Market traction is just one factor that that will determine a VC or Angel’s interest in funding your company, but it can be very important. According to Angel List co-Founder Naval Ravikant, traction is “quantitative evidence of market demand.”

Readers 2,444

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: Agbada XSTARTUPTraction
Daniel Anuoluwapelumi Moses

Daniel Anuoluwapelumi Moses

Daniel writes. Daniel is awesome. We could connect on social media.

Related Posts

Startups

Solar firm REDAVIA closes over $898,000 in debt financing from Trine for expansion

April 15, 2021
0
Startups

Scale is a new digital platform connecting SMEs to tender opportunities in Kenya

April 14, 2021
0
Startups

Startupbootcamp AfriTech Accelerator Opens for Applications from Africa’s Most Disruptive Startups

April 14, 2021
0
Startups

FarmDrive provides Kenyan farmers with alternative credit scoring.

April 13, 2021
0
Startups

AZA is a platform for your currency trading solutions.

April 13, 2021
0
Startups

Nigeria’s Appzone raises $10mn to build out a financial operating system for Africa  

April 12, 2021
0
Efayomi
People

The fintech-focused VC space in Africa is fairly small, here is how Flourish Ventures is changing that

April 12, 2021
0
Startups

EnableMe, a social network for people with disabilities launches in Kenya

April 12, 2021
0
Startups

Ampersand raises $3.5m to rapidly scale its electric motorcycle & swap station network in Rwanda

April 9, 2021
0

ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Beg bounty hunting – why do people do it, and how?

April 15, 2021

Solar firm REDAVIA closes over $898,000 in debt financing from Trine for expansion

April 15, 2021

Instagram Has Launched A New Test That Will Enable IG Users To Choose Whether They Post Like Counts Or Not

April 15, 2021

The Best Laser Engraver for Wood Enthusiasts

April 15, 2021

Tesla CEO Reacts To A Shared Image Of Himself That Shows What He Used To Do Back In The Day

April 15, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Classifieds

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: