">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Tuesday, January 26, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Columnists

5 Easy Ways to Lower Bounce Rate and Prevent Shopping Cart Abandonment

Merijn te Booij by Merijn te Booij
1 year ago
in Columnists
13 min read
0

If you’re an online business owner, you know how difficult it can be to get interested buyers to visit your website. It doesn’t matter what industry you’re in; you’ve got no shortage of competition. Once you begin to get that traffic, though, it can be heartbreaking to see how few of those visits actually result in sales. According to Alexa, the average conversion rate for all e-commerce sites is just 2.9 percent. That means you’ll average around three sales for every 100 visits your website receives. Are you discouraged yet? 

Before you become too unhappy about your site’s conversion rate, remember that an average is just a baseline by which to judge your own site’s success. The best e-commerce sites aren’t converting at a rate of 2.9 percent; they’re converting at much higher rates than that. The poor-performing sites, meanwhile, are dragging the average down. So, no matter what your site’s current conversion rate is, you have room to improve. 

One of the best ways to improve the conversion rate of your e-commerce site is by reducing bounces – those dreaded visits in which a person views just one page before leaving the site. In this article, we’re going to describe a few simple and incredibly actionable steps that you can take to prevent those bounces and keep people from leaving your site before checking out.

Publish Your Own Coupon Codes

Does your site’s checkout flow have a field in which customers can enter coupon codes? Of course it does. Over and over, research has shown that e-commerce buyers expect merchants to offer coupons because they know that if they don’t use coupons when buying products online, they’re probably paying too much. The problem, though, is that your coupon code field is almost definitely costing you sales. 

READ  Skill Games Software Development: Quick Guide to a Master Career!

Think about your behavior as a consumer. You’re shopping at an e-commerce website for the first time. You’re checking out, and you see the coupon code field. What’s the first thing that you do? You open a new browser tab and google “(business name) coupon code.” You end up on a coupon code aggregator’s website, and either you find a bunch of coupon codes that don’t work, or you find a deal that’s even better and abandon your purchase. 

Don’t let that coupon code field rob you of potential sales – publish your own coupon codes. Prominent vape shop E-Cigarette Empire, for example, has devoted an entire section of its site to vape coupons. People can find the deals they want without ever leaving the site. That’s a much better solution than sending your traffic to a coupon code aggregator’s website.

Improve Your Recommendations and Product Discovery

If you have a large product selection – and your site doesn’t have the ability to automatically recommend related products – you need to add that feature right away. Amazon, for example, uses intelligent product recommendations to great effect by automatically suggesting products that customers with similar interests have viewed. Amazon uses machine learning, so its recommendations never stop improving. Many modern content management systems for small e-commerce sites have similar features.

Related posts

Which Tech Companies Are Employee Owned and Why?

January 22, 2021
0

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0

If your product selection isn’t large enough to justify automatic product recommendations, you can still help with product discovery by creating a curated experience for your customers. When you shop at a small online fashion boutique, you’ll often see a link at the top with a title like “Summer Look Book.” When you click the link, you’ll see models posing in various outfits. You’ll also see links that will take you directly to the products shown. Building a curated collection of products is a great way to keep people on your site and browsing, and it works in virtually any industry.

READ  HP Launches 5200 Series of 3D Printers

Use Your Own Product Photos

One of the best ways to prevent people from clicking their “Back” buttons after visiting your site is to make sure that your site doesn’t look the same as every other site on the search results pages. Are you using manufacturer-provided stock photos on your product pages? Hire a photographer and replace those stock photos with your own pictures. High-quality original photography gives your site a sense of identity and encourages new visitors to stick around and browse.

Use an Exit Intent Popup

One of the most effective ways to reduce cart abandonment is by installing a plugin that displays a popup when the user intends to exit the page. When the user moves the mouse cursor to the top of the window, a popup appears and offers the customer an incentive to remain on the site. Usually, that incentive is a single-use coupon code. Be careful with exit intent popups because some people actually look for sites that use those popups. They use the coupon codes, and they never come back. Don’t provide a coupon code until you’ve captured the visitor’s email address for later marketing attempts.

Remove Surprise Shipping Fees

One of the things that online shoppers hate is going through the entire checkout process just to find out how much shipping will cost. That’s especially problematic on websites that force you to enter your full address before they’ll even calculate the shipping charges. Nothing is worse than getting to the end of the checkout process only to find that a $10 item is actually going to cost $21 after shipping charges and taxes are applied.

READ  10 ways APIs can revolutionize aviation post-Coronavirus

Once again, Amazon leads the way when it comes to shipping charges in the world of e-commerce. Almost since the beginning, Amazon has offered free shipping on all orders over a certain dollar amount ($25 at the time of writing). When you state your shipping policies up front, you give prospective customers the assurance that they aren’t going to see any nasty surprises when they check out. If you ship all orders for free, advertise that fact prominently on every page of your site. If you don’t ship all orders for free, then make sure that customers know the minimum order that they need to place to qualify for free shipping. 

Readers 3,348

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Merijn te Booij

Merijn te Booij

Related Posts

Columnists

Which Tech Companies Are Employee Owned and Why?

January 22, 2021
0
Columnists

Avoid Biggest Mistakes Often Made By New Poker Players

January 18, 2021
0
Columnists

Growing Kenyan entrepreneurship – the digital programmes and projects that are shaping the future

January 13, 2021
0
Columnists

5 Ways to Make Your Office Space Appear More Professional

December 21, 2020
0
Columnists

Common VPN myths debunked

December 18, 2020
0
Columnists

Best File Recovery Software for macOS Big Sur

December 14, 2020
0
Bitcoin

How Online Gaming Is Pushing a Wider Bitcoin and Crypto Adoption

December 14, 2020
0
Columnists

2021 Upcoming Mobile Games

December 14, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

AGPO Certificate – How to obtain an AGPO Certificate?

January 25, 2021

How to Register a Marriage Online.

January 25, 2021

How to Restore your Lost Contacts on your Android Phone.

January 25, 2021

Finnfund & Norfund double Starsight’s funding to $20 million for Ghana expansion

January 23, 2021

African tech startup funding passes $700m in 2020 despite COVID-19

January 23, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: