Samsung Galaxy S20 series may replace the current Galaxy S11 series. Samsung is planning a collection of new flagship smartphones this year.
Besides the regular improvements on hardware and technology improvements, rumours reveal that Samsung would radically change up its naming scheme.
Sources reveal that Samsung is planning on ditching an “S11” label in favour of the “S20”.
Harmless Karl, the founder of accessory maker Schnail, accessory makers in a tweet, confirms that Samsung is changing the name of its premium smartphone range.
According to an image attached to the tweet, there will still be three phones in the S20 range, but the “e” model will be dropped.
Hopefully, we can expect a Galaxy S20 with a 6.2-inch display, a Galaxy S20 Plus with a 6.7-inch display, and a new Galaxy S20 Ultra with a massive 6.9-inch display.
Another tweet from prolific leaker ice universe also notes the possibility of an “S20 Ultra” phone. Additionally, according to digital trends blogpost, the leaker offered a caveat to the tweet that “Ultra” was only one of the many options being considered by Samsung for inclusion.
Additionally, a name change would allow consumers to know they are buying the latest phone.
A study by Fabrikbrands concludes that the right product names help establish consistency in your brand identity and image.
The more consistent you are, the more likely it is that your customers will feel as though they can trust you.
Likewise, with a name, generic items become specific, which means that people can start to talk about them. Get your product naming conventions right, and your next launch will be on the tip of everyone’s tongue. Remember, you don’t buy tissues from the store, you buy Kleenex. You don’t purchase sticky notes; you buy Post-its.
The most recent name change was with Apple during their September 2019 launch event. They announced the new iPhone 11pro and the iPhone 11 Pro max. This was a name change from the previous X series.
The preceding line up is made up of the iPhone XS, which is the luxury version; the XS Max, which is the same but bigger; and the iPhone XR, which is cheaper but in the middle of the sizes.
The iPhone 11 successfully replaced the iPhone XR. iPhone 11Pro in place of the XS and iPhone 11 Pro Max from the iPhone XS Max.
With the name change helped consumers highly recognize the devices as the most advanced.