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Top 5 Tips for Footwear Marketing

by Mofoluke Ayoola
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The footwear industry is one of the largest industries in the world has a business of more than $50 billion to the industry. According to the recent survey, several 30,000 shoe stores they’re entire all around the world.

Footwear businesses are important whether they are retailers or manufacturers, they need to know the basic marketing tips and techniques to help their customers in learning more about their products and the key characteristics of the products. Businesses need to know and understand marketing techniques. Below mentioned are the marketing techniques for footwear marketing company:

1- Branding 

Branding is the key for businesses to make them clear and prominent in the eyes of the customers. Branding plays an important role in the success of a business for the long term. Good branding requires a complete understanding of the importance of a competitive shoe business and finding alternative suitable ways to remain competitive in the market.  

2- Know what the market wants

If you are the shoe manufacturer and you have just started your business, you first need to identify what is the need of the market. Offering something similar to what already is available in the market would never grand success to your business. You have to look for the types of shoes, their designs and prices available in the market and then manufacture your brand’s shoes accordingly. Try to manufacture footwear that is eco-friendly and trendy. 

3- Multi-channel 

Selling shoes is a bit different activity from selling different other products. To increase the sale of your shoe company, you have to make sure that you are using different sales sources and techniques. Make sure that you use traditional channels as well as digital ones. This means that you can develop an e-commerce website and continue using those old brick and mortar marketing techniques for your shoe store or company. This will generate the audience for you from both of the channels and you can sell the shoes at any time of the day even if your store is closed. Moreover, in this era of social media, the Y generation shoppers rely more on internet purchases rather than using traditional approaches to buy from. 

4- Customization 

Customization makes it simple for the customers to buy products according to their needs and requirements. Make your shoes customized by knowing and understanding the needs of your customers. Customized shoes appeal to the target markets with added features in the shoe design and alteration to their size and style. You can try adding 3D prints on the shoes you manufacture. 

5- Social networking 

Try using customer marketing or in other words, influential marketing. Make your customers talk about your shoes and for a social community for your brand. You can use different social media platforms for this purpose. You can post visual content to attract a wide range of audiences. More meaningful posts will let you earn the customers for your brands. Moreover, you need to retain your old customers by staying in touch with them and by communicating with them through answering their queries. 

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