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5 Big Mistakes People Make When Launching an Online Course

by Fredrick Gitaka
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Creating an online course entails more than just writing content or recording videos around a topic. There are a lot of moving parts, and without a solid strategy or a mentor such as client engagement academy to guide you, you may have to go through more learning periods for things to work out. To avoid unnecessary twists and turns or hitting a dead end, here are the 5 biggest mistakes to avoid when you want to create an online course that sells.

  • Not Doing Enough Research To Create Great Content 

Anybody who pays for an online course expects to get useful content that dives deep into the course topic. It is not possible to create such content without doing meticulous research. Take your time to do detailed research on any type of content that you want to include in your course. Besides, include enough time in your schedule to thoroughly revise the content to ensure that it is of high quality.

  • Not Having A Marketing Strategy 

Experts believe that your prospective clients need to have up to 7 interactions with your brand before they are ready to buy it. Accordingly, it is not enough to just send your prospects to a sales page and expect them to enroll. They need to know you, learn more about you and what you stand for, the problem that your course will solve, and some of the people who have found your course useful and more. For this to happen, you need to have a solid marketing strategy beyond simply sharing your sales pages on your social media accounts.

  • Not Building your Email List early Enough 

You won’t make any significant sales when you don’t have an audience to sell your course to. But how do you gather such an audience? Well, the best way is to build an email list of subscribers who are interested in the course content that you’ve created. And when do you begin building an email list? This is where some online course creators go wrong—they think that all they need to do is create a course and promote it on their social circles or groups where their ideal clients hung out online. For people to pay attention to your course, you need to put it in front of their inboxes, and the early you do this, the better.

  • Doing Inadequate Testing 

Before your online course goes live, you should be certain that every aspect of it is working perfectly. Content that flow and videos that don’t load will leave your students irritated and clamoring for refunds. Not taking your time to check that your course content is working correctly is, therefore, a big mistake the can ruin the success of your online course business.

  • Pricing Your Course Too Low 

New course creators tend to finds this mistake a bit counterintuitive. Without a doubt, if you are offering a great course at a low price, many people will buy it—right? Well, this is not always the case. When you price your course too low, people will assume that it doesn’t have much value. In fact, they will pass it for a high priced alternative which tends to be more comprehensive—regardless of whether it is or not. Additionally, for you to make substantial income with a low priced course, you will need to work harder to enroll more students.

Final Thoughts 

There you have it; 5 common mistakes that you need to avoid when launching an online course. While you might still run into other challenges, dodging some of the pitfalls highlighted above or taking action to avoid them can increase your chances of success.

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