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How To Get More Followers On Instagram

by Vanessa Waithera
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How do you get more followers on Instagram?

When you start a social media page you fall into either one of these categories. You either want to entertain people, want to grow a business, want to inform people or you want to be a follower. For those who want to gain followers for whatever reason, there’s a formula and steps you need to take to actually gain followers. At the end of the day, the number one thing you want to do is grow your brand and make it stand out. Here’s how to gain more free Instagram followers.

1. Longer captions

I used to think that creating long captions would make people bored but instead people would actually read my content. The thing about long-form captions is that they that allow your audience to learn more about you, your brand, and your mission. The average caption length has more than doubled since 2016. When you can share more with your community through your Instagram posts, you can build a stronger relationship with your audience (both new and existing). You get to use your words for people who would like to know more about you and your brand.

2. Post more videos

So if you’re thinking about launching your first IGTV series in 2020, now’s the time to start strategically planning so you can grow your following.

Consider what your audience wants to learn or see more of from your profile, and how you can better serve them through video content. video content tends to get more traction on your feed — more engagement and eyes on your video posts could result in more followers!

3. Share more selfies

There’s no denying that Instagram is still a very social place and people want to follow accounts that they can relate to, regardless of whether that’s a brand, influencers, or person they went to high school with. Sharing selfies helps people know that you’re a real person and it’s easier to relate to that.

4. Promote your content on other platforms

Branded Instagram hashtags are a great way to help spread the word about your business, find content created about you by your followers, create a community around your business, and attract new followers. You can tell your audience to create content and mention your brand as well by either doing a giveaway or by tagging people.

5. Use a branded hashtag

A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Using a relevant branded hashtag will help people your community grow and if anyone searched for your brand they’ll find other people who have also used the same thing. But also use hashtags relevant to your brand, like if your brand is about photography then you should also use photography related hashtags along with branded hashtags.

6. Post memes

Brands have realized the power of clever Instagram memes, especially when it comes to building brand identity, driving product interest, and getting more followers. While most of us will immediately recognize a meme when we see one, nailing down a definition is surprisingly difficult to do. Memes help break the monotony of your brand and people are more likely to share your content when you post memes every once in a while.

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