Huawei Consumer Business Group (has today launched the Huawei P40 series including Huawei P40 Pro+, Huawei P40 Pro and HUAWEI P40. The series features cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.
The p40 series delivers all-day Super Definition photography with powerful cameras, high-performance 5G and cutting-edge design.
The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom.
Powered by the powerful Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.
“The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision,” noted Richard Yu, CEO of Huawei Consumer BG.
Huawei P40 series specifications
The HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super-narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 per cent faster biometric authentication.
Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.
An all-connected 5G powerhouse
The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency.
Display responsiveness and gaming experience to upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+.
Comes with 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity. It supports for 2,400Mbps peak theoretical transmission speed.
It also supports 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging.
The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.
All-day Super Definition photography
Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and Penta-camera configurations.
The P40 delivers outstanding photographic results with ultra-wide-angle, wide-angle and telephoto lenses.
The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. While the P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.
The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally. It supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day. The HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.
The P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever. The 5x Optical Telephoto Camera in the P40 Pro includes an RYYB colour filter array. Which boosts light intake and improve the quality of zoomed shots.
HUAWEI P40 Pro+ has a 100x SuperZoom Array. It houses a new periscope design that reflects light five times, extending the light path by 178 per cent to support 10x true optical zoom.
The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.
The P40 series encompasses a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boosts colour accuracy by 45 per cent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail.
HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera. It supports autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices. As well as IR Face Unlock for device unlock even in low light conditions.
The P40 Series also introduces HUAWEI Golden Snap an AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. From passersby to reflection, the snap can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.
A powerful pocket-sized video camera
The P40 Pro+ and P40 Pro house a 40MP Ultra Wide Cine Camera that has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio.
Alongside a SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning. It produces superpixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.
HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens. The feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high-quality zoom footage as well as 4K time-lapse videos.
Directional Audio Zoom, available on P40s allows users to zoom in on an audio source. They are able to amplify their sound at the same time.
EMUI 10.1 Huawei Share and HUAWEI AppGallery
The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs.
Huawei share allows consumers to stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device they want to connect to with their phone.
It offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. AppGallery allows users to enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader.
Pricing and availability
The Huawei P40 will be available for pre-order on 2nd of April 2020. And in shelf as from 9th April 2020. The package comes in two colour variations black and silver frost.
The phone will cost around 3499AED approximately $953. The P40 Pro houses a dual sim, 8GB RAM AND 256GB ROM.
The pre-order package also comes with a price 2099AED which includes a watch, VIP Service. 6 months free screen replacement warranty, a cloud service package and a flip cover.
Alongside the HUAWEI P40 Series, Huawei also launched the HUAWEI WATCH GT2e. HUAWEI Sound X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER Eyewear. Further enriching its product portfolio of all-scenario products that are designed to help consumers live a better digital life.