Xiaomi for the first time surpassed Huawei to become the third-largest smartphone brand as of February 2020 according to a report by Strategy Analytics.
Xiaomi made approximately 6 million shipments in January surpassing Huawei with 500 thousand units. Samsung maintained the lead position with 18.2 million units followed by Apple with 10.2 million units.
Oppo and Vivo took the fourth and fifth position with a shipment of 4 and 3.6 million units respectively.
By the end of 2019, Huawei was controlling roughly 17.7 per cent of the smartphone market share. The tech giant had shipped 251 million smartphone units while Samsung shipped 323 units and Apple 200 units.
However, the drop this was earlier predicted. After nearly narrowing the market share gap, Huawei has been in endless battles with the US government. The company has been on scrutiny and most companies were denied access to work with Huawei including losing its android license.
A number of US markets are prohibited to work with Huawei. With some presented with alternatives in place of Huawei equipment which has affected the brand’s general growth.
Earlier this month, Huawei shared its internal projection for 2020 among the group’s consumer electronics division which indicated a sharp drop in shipments. The company projected a drop of nearly 20 per cent representing over 50 million units.
Especially the new Hauwei devices P40 series come with a new operating system from the usual Android OS and iOS. Which there is a likelihood their market reception will be slower. Most users would prefer a number of users to review the products before they give it a try.
Lastly, the coronavirus pandemic has affected so many businesses including major events and launches that have been cancelled because of the pandemic. In this period, most businesses are performing poorly. Generally, global smartphone shipments have been falling considering 2020 is a slow year and people tend to use their phones for a long time.