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Top 4 Digital Marketing Strategies for Your Startup

In the contemporary era, marketing is required to kickstart your startup. It is imperative to build a huge audience for your new business. You need to be creative with your marketing to make a big splash. If you are wondering what can be the potential marketing channels for your startup, then check below for some ideas:

#1: Content Marketing 

In modern times, content marketing has become an influential strategy for many B2B and B2C businesses. Around 90 percent of the B2C companies and 88 percent of the B2B companies are dependent on content marketing. Content marketing is the concept of sharing online material, for instance, images, videos, blogs, media posts, etc. to promote a brand or business. It can be an ideal strategy for your startup to boost its market credibility. Content marketing guides you to create useful content to target appropriate audiences and ramp up conversion rates. 

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Guest blogging under a content marketing head is a valuable tactic to drive traffic to your website. It can potentially increase brand visibility, build long-lasting relationships with consumers, boost brand recognition, and create thought leadership. If you don’t have an in-house team for guest blogging, you can even hire a guest posting agency at a reasonable price. go here for more information.

#2: Social Media Marketing

Social media marketing is another powerful tool to build a positive brand image. According to the stats, approximately 90 percent of the marketers agreed that social media marketing is a compelling tactic to survive in today’s competitive environment. They further added that social media initiatives have proved significant in generating high exposure for their organizations. Social media marketing makes use of social media platforms, such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, Pinterest, etc. to promote a product or service. 

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Social media marketing can be advantageous for your startup in many ways. It can boost exposure, bring traffic to your website, attract loyal customers, improve search rankings, generate high leads, increase sales volume, and eventually maximize profitability. Thus, you must devise plans, which can circulate high-quality content on different social media platforms regularly. This way, you can potentially engage with your audience. 

#3: Email Marketing 

Next on my list, I’ve email marketing. It is an old-fashioned marketing tool; it still has to offer valuable results. For many businesses, it is considered a dead marketing idea. But, it can deliver a handsome ROI (return on investment) for startups. It is a low-cost marketing idea that can impressively provide four times higher results than other marketing strategies. It means that you can achieve a lot for your startup, even if you have restricted funds. You won’t need to break your bank to market your products or services. Precisely, email marketing is the practice of sending commercial email/message to a group of audience via email. For your new business with a limited customer base, it is a great idea to attract more new customers. 

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When writing a commercial email, make sure you add a catchy subject line to instantly attract your audience’s attention. Next, write in plain format-avoid jargon and use persuasive language. Besides, break up texts into smaller paragraphs so it would be easy for the readers to understand. Lastly, you must mention the benefits that your products or services can significantly offer to the customers.  

#4: Influencer Marketing

There is going to be a massive trend of influencer marketing in the coming years. At present, this marketing idea is catching on quickly from one business to another business. It doesn’t matter if you have an existing well-established company or you are coming with a startup, influencer marketing has to offer equal benefits. It is predicted that around 85 percent of the marketing gurus are ready to launch the influencer marketing campaign in the coming 12 months. Influencer marketing is a technique of product placement and endorsements from social influencers or people who have a specific level of product knowledge, or they may relate to the same field. 

Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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