vivo maintains steady growth despite drop in mobile shipments globally


vivo smartphone has this year made tremendous improvements despite the COVID-19 pandemic interfering with the economy. While shipments and generally the smartphone industry has been affected In the last quarter, vivo’s global market share seems steady.

In the last quarter, the smartphone maker attained a 9.0 per cent market share and a 7.0 per cent year over year growth according to the IDC report.

The growth is attributed to a number of factors including the companies growing footprint in India. Which has since overtaken Samsung to take the second position in the country.  Additionally, the growth is also pegged on vivo’s innovation distinctly on battery and camera capabilities. The V17 Pro was the first product to introduce a dual pop up AI-powered cameras on the front. While the Y-series better battery performance and affordability.

The brand has thoroughly committed to product and technology innovation that creates a more immersive and comprehensive experience for users.

With the introduction of the latest products, the vivo V17 Pro, and the Y- series, the brand is taping on factors such as affordability, durability, reliability, responsiveness, and performance. It also seeks to leverage the extensive range of smartphones that it will introduce in the market.

According to vivo Smartphone Kenya CEO Mr. Arthur Xian, vivo’s penchant for innovation has massively contributed to the acceptability of the brand locally.

“Vivo has continued its innovative streak by introducing several ‘firsts’ in one of the most competitive consumer markets. From the world’s first slimmest phone to the first in-display fingerprint and many more. We have exemplified our commitment to innovate and adhere to our belief of constantly elevating our user experience,” he said.

Vivo looks forward to making the most of its innovation and ingenuity to deliver user experiences that Kenyan consumers love. The company is also actively investing in offline retail stores as a touch-point in Kenya. Which will enable customers to have the first-hand experience with vivo smartphones.