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Home Business

New Major Deal Between Netflix And Nigerian Filmmaker

Shera by Shera
7 months ago
in Business
4 min read
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As part of its continued expansion into Africa, American media streaming service and producer, Netflix, has partnered with Nigerian filmmaker Mo Abudu to create new content from the west African nation.

The US media streaming company first captured the heart of the African audience in 2015 when it paid $12 million for the worldwide distribution rights of “Beasts of No Nation,” starring award-winning actor, Idris Elba.
In the same year, it started the distribution of Nigerian movies, buying blockbusters like “October 1” and “Fifty.”
In February, the streaming giant announced its presence in Nigeria through a new Twitter account.
nigeria netflix
image: twitter
Abudu, who owns a production company, EbonyLife TV, will work with the teams at Netflix to create two original series as well as multiple Netflix-branded films.
In a statement released Friday, Dorothy Ghettuba, Netflix’s lead for original series in Africa, said the streaming giant is working with Abudu because of her “passion for creating high-quality, riveting multi-genre films.”
Through EbonyLife, Abudu has produced over 5,000 hours of original television shows and top Nollywood films such as “Fifty” and “The Wedding Party,” which grossed 3.5 billion naira (about $11.5 million) in its 2016 release.
The partnership with Netflix will see on-screen adaptations of literary works by two award-winning Nigerian authors, Lola Shoneyin and Wole Soyinka.
Shoneyin’s debut novel, “The Secret Lives of Baba Segi’s Wives,” will be developed into a series, and Soyinka’s play, “Death and the King’s Horseman,” will be adapted into a film.
Abudu said the partnership is a testament to Netflix’s investment in African storytelling.
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