Marketing plays a vital role in any business. But during recent development in marketing techniques like press release distribution, content marketing, etc. Every business is now struggling with the selection of the right kind of marketing for their brands. Because not every business can afford to spend on both types of marketing. To select one from digital marketing and Traditional marketing, you need to ask yourself some questions.
But before we get into those questions, we should clarify both of the terms, the use of printed ads, newspapers, billboards, TV, or radio commercials is an example of traditional marketing. On the other hand, digital marketing mediums include Facebook, Instagram, Twitter, YouTube, Press releases on websites, etc.
Which one is more cost-effective?
Digital marketing is, of course, less costly as compared to traditional marketing. It costs way less to run ads on Facebook, Instagram, and different websites then hiring a celebrity to make an ad and run it on the various channels that charge a hefty amount of money. Where on the other side, you can market your products in a more relevant way with the help of press release distribution, email marketing without breaking your bank. All you need is craft interesting content that doesn’t cost much and uses the best press release distribution service for spreading your content on different media platforms.
Which one provides real-time results?
You don’t have to wait for weeks to get the results in digital marketing. You can see the number of views, customer’s insights, subscribers increase, click counts, and much more at a single click of a button. Unlike traditional marketing where you cannot keep the record of the audience, you cannot count how many people have watched the billboard or TV ads, how many people have seen your products in the newspaper.
Which one is more diversified?
Traditional marketing uses traditional tools and only reached to local consumers. So if your business has an international market, traditional marketing cannot do much for you. Whereas with digital marketing, you can promote your product locally and worldwide too. It let you target consumers globally. For example, if you want to promote your business internationally, you can publish and promote it on your social media. You can also use the best press release distribution services for the vast distribution of your business.
Which one has more customer interaction?
Traditional marketing has very little consumer interaction as it focuses more on sales and promotion of the product, then creating the value which digital marketing does. Digital marketing uses mediums, where you can collect customer’s feedback.