Thursday, April 15, 2021
TechMoran
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Classifieds
No Result
View All Result
TechMoran
">
Home Startups

Kenya’s MumsVillage & Nigeria’s BabyBliss announce a merger in a consolidation move

Staff Writer by Staff Writer
9 months ago
in Startups
6 min read
0

MumsVillage, a Kenyan mother and baby care community and eCommerce platform, and Nigeria’s BabyBliss have announced a merger in a consolidation move that will see them create the Bliss Group-a Pan-African mom and baby care shops and community.

BabyBliss Nigeria brings on board its deep retail and e-commerce experience in Africa’s largest economy and and MumsVillageKenya has proven strengths in building online communities and content for pregnant women and mothers.

In a statement, Isis Nyong’o Madison, Group CEO, said, “I’m excited to lead this new entity into meeting the changing needs of African women and showing that they are indeed a market that cannot be ignored. Bliss Group will leverage on our networks, learnings and reach to convert the financial opportunity that exists into reality by delivering not just greater shareholder value for our investors but looking to build a real powerhouse with women at the helm.”

The mum and baby e-commerce opportunity currently stands at an estimated $2 billion in Kenya and $5 billion in Nigeria. With E-commerce estimated to grow at over 60% in both markets, the merger of these two brand portfolios presents a significant opportunity for synergies which will result in digitizing the parenting journey and increased investment in innovation.

The two firms will combine their operations in Kenya and Nigeria to establish an entity with a larger distribution network, a strategic brand presence, enhanced scale and efficiency, thereby increasing the range and quality of baby products and service offerings in the markets.

With an existing audience of approximately 300,000 pregnant women and mothers and COVID-19 accelerating the pace of growth of ecommerce in both markets, women are buying online at unprecedented rates. This approach aims to leverage on the diverse choice and convenience to African women along their motherhood journey.

READ  Two African Tech-Startups To Show Apps Optimized For Intel Architecture At Mobile World Congress

Jika Nwobi, Nigeria CEO, said, “The BabyBliss vision has always been Pan-African, this opportunity sets us on a course to actualising that with increased momentum. We are thrilled by this merger and cannot wait to leverage the huge wealth of experience and expertise across both entities to serve our mums better while building a globally competitive African brand.”

Related posts

Scale is a new digital platform connecting SMEs to tender opportunities in Kenya

April 14, 2021
0

Startupbootcamp AfriTech Accelerator Opens for Applications from Africa’s Most Disruptive Startups

April 14, 2021
0

FarmDrive provides Kenyan farmers with alternative credit scoring.

April 13, 2021
0

AZA is a platform for your currency trading solutions.

April 13, 2021
0

Nigeria’s Appzone raises $10mn to build out a financial operating system for Africa  

April 12, 2021
0
Efayomi

The fintech-focused VC space in Africa is fairly small, here is how Flourish Ventures is changing that

April 12, 2021
0

Bliss Group mission is to empower women to make informed decisions through quality information and products they discover online. As access to the Internet grows on the continent and more women are financially empowered, the combined experience enables them to provide a great Pan-African experience for African pregnant women and mothers to make informed choices for the well-being of their families.

The Bliss Group Company will be co-headquartered in Kenya and Nigeria.

Readers 2,812

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Staff Writer

Staff Writer

Related Posts

Startups

Scale is a new digital platform connecting SMEs to tender opportunities in Kenya

April 14, 2021
0
Startups

Startupbootcamp AfriTech Accelerator Opens for Applications from Africa’s Most Disruptive Startups

April 14, 2021
0
Startups

FarmDrive provides Kenyan farmers with alternative credit scoring.

April 13, 2021
0
Startups

AZA is a platform for your currency trading solutions.

April 13, 2021
0
Startups

Nigeria’s Appzone raises $10mn to build out a financial operating system for Africa  

April 12, 2021
0
Efayomi
People

The fintech-focused VC space in Africa is fairly small, here is how Flourish Ventures is changing that

April 12, 2021
0
Startups

EnableMe, a social network for people with disabilities launches in Kenya

April 12, 2021
0
Startups

Ampersand raises $3.5m to rapidly scale its electric motorcycle & swap station network in Rwanda

April 9, 2021
0
Startups

Selina Wamucii sources all Africa’s produce in one platform.

April 9, 2021
0

ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Tesla CEO Reacts To A Shared Image Of Himself That Shows What He Used To Do Back In The Day

April 15, 2021

Scale is a new digital platform connecting SMEs to tender opportunities in Kenya

April 14, 2021

Why it’s imperative for your business to stay ahead of cybercrime

April 14, 2021
facebook australia

Facebook Oversight Board to Accept Requests To Take Down Objectionable Posts

April 14, 2021

Apple’s Voice Assistant Siri Has Leaked The Company’s Well-Guarded Secret

April 14, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Classifieds

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: