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“arsenal-fc-arsenal-football-club-the-gunners-gunners-players-celebrate-stands-background” by Wonderful Time Photography is licensed under CC BY-NC-ND 2.0  

English Premier League powerhouse Arsenal made a bold move into the world of cryptocurrency sports wagering. The venerable soccer club, one of the most famous in the world, reached an agreement with to become Arsenal’s official betting partner.

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Based in the tech hotbed of Tallinn, Estonia, have redefined the customer experience in online betting by combining cutting-edge technology with their cryptocurrency expertise. is where people who want to do their betting with cryptos can go and have all of their needs and desires fulfilled. is fully functional as a Bitcoin sportsbook. The focus of their entire team is to work hard to make something special for all sports fans and Bitcoin users.

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Part of the Coingaming Group, the team has many years of experience working with sports betting (in fiat land) and, given that they use the Bitcoin Gaming Platform, as well as being the official betting partner of, they remain very confident that they can exceed their players’ expectations for a perfect gaming experience. 

They supply a product which encompasses a wide variety of markets for punters to choose from, including of course the EPL. They offer a huge number of live events throughout the year, 24/7 live support, fabulous VIP hostesses, great promotions for all their players and most importantly, extremely fast payouts.

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“Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about,” Tim Heath, founder of the Coingaming Group, said in a statement.

The deal will see featuring its logo at Emirates Stadium during Arsenal home games and throughout all platforms of digital club promotion.

The London-based club will also be working with on campaigns to further integrate its unique betting platform within the global football landscape, underlining the two organizations’ shared values, focusing on innovation, fan experience and fairness.

What’s In It For Arsenal?

From Arsenal’s perspective, the deal will enable the club to build on the innovative approach taken toward the sports betting experience by This partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and customers.

“It’s been fantastic getting to know and learning about our shared spirit of innovation and the groundbreaking work they are doing in the fintech space,” Arsenal’s commercial director Peter Silverstone said in a statement. “We are proud to partner with a market-leading company that are at the forefront of the innovation journey of the gaming industry. 

“We are very excited about our future together. We will work together and explore the different ways we can leverage our combined expertise and Arsenal’s huge global reach to set a new standard in delivering experiences and content to our fanbase and customers worldwide.” will leverage access to Arsenal’s men’s and women’s teams to create compelling digital content that will engage the club’s 80-million+ digital following. This includes the 6 million+ who follow Arsenal Women – the most followed women’s sports team on the planet.

A Boost For The Women’s Game

“Jill Roord picking up a ball” by El Loko Foto is licensed under CC BY-NC-SA 2.0 

Arsenal FC is a 13-time league-winning heavyweight of the world’s premier domestic football competition. The side has also captured 14 FA Cups, two League Cups, 16 FA Community Shields, the League Centenary Trophy, one European Cup Winners’ Cup, and one Inter-Cities Fairs Cup.

Arsenal has always been a club on the cutting edge of future innovation, emphasized by the popularity of their women’s side. And it is Arsenal’s expertise in the women’s game that will also be capitalized on as part of this parternship agreement.

They will harness Arsenal’s iconic status in women’s football to help grow the game in Estonia, where’s operation is situated. 

Arsenal coaches will deliver football clinics to Estonia’s U-19 women’s team to inspire and nurture the next generation of talent. Both organizations are also committed to working together to explore other social responsibility initiatives and promote safe and responsible gambling throughout the partnership. also has deals in place in England to serve as main club partner for Southampton FC of the EPL and as headline shirt sponsor of Championship team Watford FC.

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James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

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