WorldRemit, the digital money transfer service has launched its WorldRemit Entrepreneurs Program in Kenya, Nigeria, Ghana, and Zimbabwe to support and empower these small businesses to grow their businesses.
WorldRemit argues that since the outbreak of Covid-19 across Africa, the continent has experienced a significant setback with the businesses of many entrepreneurs taking a hit. These entrepreneurs control the Micro, Small, and Medium Enterprises (MSMEs) landscape, that have made significant contributions to the growth of the African economy especially through the creation of jobs.
According to Sharon Karuga Kinyanjui, Managing Director for MEA and Head of East & Central Africa at WorldRemit: “We believe that entrepreneurs are critical to the growth of our economies, and as a business, we have a responsibility to support them through initiatives like this, especially during these unprecedented times. WorldRemit is a great success today because of the resilience and the support our entrepreneur founders received. We want to see other entrepreneurs experience the same level of success and beyond, because we know that when they do succeed, it has a ripple effect that will see the African continent succeed too.”
The program will commence from November 2020 till the end of January 2021 and will focus on empowering 50 entrepreneurs each, from the four African countries with business booster packs and a digital business training course to help the program participants develop the required skills to scale and run their businesses successfully.
The training module was developed and will be delivered in partnership with The Nest, a pan-African tech incubation hub reaching entrepreneurs from all sectors, domains and industries across the continent.
WorldRemit has signed Nigerian Music Star Patoranking, as an ambassador for this program. To participate, WorldRemit customers from around the world are encouraged to send a minimum of £50 (or its equivalent value in their local currency) to Nigeria, Ghana, Kenya or Zimbabwe between 2nd November and 31st December 2020.
Winners will be chosen through a draw to nominate the budding entrepreneurs living in Nigeria, Ghana, Kenya and Zimbabwe. The nominated entrepreneurs will receive the WorldRemit Business Booster pack, as well as access to the digital training course.