If you are a brand, an enterprise that sells products, or anyone in the business domain, a strong online presence on social media is critical for success. With over 4.57 billion people using the internet worldwide, it is a requisite for businesses to have a voice on social media platforms that have become a key contributor to a brand’s success.
Across the social media platforms, the voice of the brand should be consistent. Your email marketing should have the same tone as that of your TV advert. And this is what a social media agency will help you with – Brand Consistency.
A brand is not just a logo or colors or a cover photo. It decides the connection your customers will feel with your business. This connection and engagement with your customers will be your stepping stone to improve your brand’s presence on social media.
Here are a few factors that will help your brand succeed on social media handles:
Your Brand’s Voice
When your brand has a unique and powerful voice, it will help you connect with your audience and influencers and improve your engagement. Decide what image suits your brand best. Your brand’s voice can be humorous, casual, formal, witty, or even plain business. Identify the personality of your brand.
The tone and voice of your brand include details like the type of vocabulary, personality traits, and persona, and company catchphrases. Even small details add up to the look of your brand on social media.
If you are confused about the voice and tone of your brand, you can get assistance from any social media agency that comes with dedicated teams to work on it from scratch.
Let’s start with an example. If you take the news, the printed papers and news stations rank themselves based on who reports a story first with legit information. It is the same when it comes to social media and brands. All the content that you roll out should be current and also highly relevant to your brand.
There are several applications which can help you with this job. You can also follow hashtags, subreddits, and Instagram. If you are still doubtful about your content’s relevancy, you can team up with a social media agency to help you curate content.
Quality of Your Content
The adage quality matters than quantity will never go out of relevance. People can retain 65% of details they see in an image for up to three days and 10% of the information they hear. So when it comes to a stellar social media presence, you should develop a highly creative way to package and deliver your data.
Usually, social media agencies hire experienced designers and content creators who churn out creative and attractive content for any brand.
Volume and User-generated Content
One in three social media users tries to contact a business online rather than physically visiting the location. So your brand’s first impression is very important. As your online presence is the first touchpoint for the customers, it can boost your brand’s sales as well as engagement with customers.
User-generated content is a pool without an end, and if everything goes well, it has the ability to continue giving leads and sales. You have to give more opportunities for the users to take part in boosting your brand.
If your brand has several focus areas and has various products and services, the best thing to do is to have multiple accounts. You can focus better on each feature, product, or service, and you can take it to a specific audience.
See what your brand means and what it offers to the customers and divide the focus accordingly. And you have to make sure that you follow the same tone and voice across all accounts. This will keep the content relevant and streamline audiences better.
Timing of Your Posts
Once you are done with your content, it is time to take it online. But before that, you have to think about when you are going to take it online. You cannot simply post all your content at once and overload the audience. It gives a bad impression and will divert the leads.
So the timing of your post is an important factor, and you have to be strategic about it. Analyze the customer flow in each platform and come up with the right plan.
It takes a considerable amount of time to build your brand on social media and make it a success. Though it will not take decades to establish social media branding, you still have to be patient with the process. Consistency and time are all it takes to succeed.