Bongo Live!, Tanzania’s enterprise communications firm has rebranded to Beem, after ten years in the business.
Bongo Live!, now Beem, which offers a wide range of services including advanced SMS Messaging, USSD, Airtime, Chatbot, Mobile Money Integration capabilities, and On-Boarding Tools, is also expanding to serve its international audience and multinational clients such as Samsung, Nestle, and Qatar Airways.
According to Taha Jiwaji, founder and CEO of Beem, who has bootstrapped the businesses since launch, “As our presence grew, our brand needed to as well. We have aggressive expansion plans to grow across Africa, and our new identity reflects that. I’m very excited to better serve our 3000+ customers on our platform. Beem will no longer just be a sms provider, but a truly omnichannel communication platform.” says Jiwaji.
The brand’s original name was reminiscent of the favorite music of Tanzania, the country where the company was founded. With nearly a decade of empowering their clients to deliver amazing mobile experiences to their customers, they were no longer only a Tanzanian or even East African company. With its global footprint and mobile network connectivity in over 20 countries, the firm needed an identity that would be expansive as its growth.
“Beem’s services have enabled us to communicate with our customers across the globe instantly, reliably and with great support for some years. The Beem team is knowledgeable, honest and friendly. I would not hesitate in recommending them to other clients,” remarked Ralph Ligallama, Manager of Digital Channel Systems for CRDB Bank.
The company chose the name Beem for its associations with light. For luminance, Beem facilitates access to millions across the African continent with their robust integrations and coverage. For speed, Beem’s products are reliable and fast, with less downtime than most other service providers. For reach, Beem’s connectivity makes it easier for clients to reach their customers anywhere. For ideas and innovation, Beem’s platform acts as an enabler for its clients and partners to scale with.
