Spotify has acquired Betty Labs, the creators of Locker Room, a live audio app that’s changing the way insiders and fans talk about sports, to create the “future formats of audio” and accelerate Spotify’s entry into the live audio space.
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström, Chief Research & Development Officer at Spotify. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”
Spotify will evolve and expand Locker Room into an enhanced live audio experience for a wider range of creators and fans and will also offer a range of sports, music, and cultural programming, as well as a host of interactive features that enable creators to connect with audiences in real-time.
The platform will give professional athletes, writers, musicians, songwriters, podcasters, and other global voices opportunities to host real-time discussions, debates, ask me anything (AMA) sessions, and more.
Betty Labs, backed by Lightspeed Venture Partners, GV and Precursor Ventures, first introduced Locker Room to sports fans in October 2020. Spotify will leverage its unparalleled data, insights, and strength in user experience to build out a full complement of live and on-demand offerings for users and creators across the globe.
“We are excited to join forces with Spotify and contribute to building the future of audio—we’ll invest more in our product, open the experience to Spotify’s audience, diversify our content offerings, and continue expanding the community we’ve built,” said Betty Labs Founder and CEO Howard Akumiah. “With Spotify, we’ll continue to offer the best home for sports fans and use the lessons we’ve learned along the way to create the ultimate destination for live conversation around music and culture.”