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Egyptian electronic e-commerce platform Tejarra has secured a six figure US dollar seed round for expansion.

Tejarra  has raised a six figure seed funding round from US-based VC firm and venture builder Openner, which it will use to expand its operations.Openner, which launched its accelerator in Cairo last year, will also provide Tejarra with technical support, scientific expertise and additional resources for the platform’s marketing and sales operations.

Launched in January by Islam Erfan, Tejarra offers an online B2B and B2C electronics marketplace for its 50 partner wholesalers, who are offering over 18,000 products including fridges, TVs, printers and mobile phones. The startup plans to reach a $6.3 million target revenue rate by the end of this year.

“In an already fast paced world, with challenges that rise every day, both consumers and retailers around the region are seeking new and innovative shopping and marketing solutions respectively. After closely monitoring both local and regional trends, tejarra.com team identified an unfilled space on the ecommerce platforms that would act as our entry point,” said Islam Erfan, Founder and CEO of tejarra.com, elaborating that the partnership with Openner will enable them to streamline their market success and solidify their position among other market players.

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 “Tejarra was born out of the current global challenge to deploy bespoke marketing solutions for our partners, and a consistent and enjoyable shopping experience for our shoppers. While focusing on electronics, mobiles and mobile accessories, we are always on the hunt for the latest trends and gadgets to keep our clients updated and facilitate their shopping experience.”Erfan added.

Founder and General Partner of Openner Ash Rofail expressed his optimism in investing in Tejarra and his confidence in the great returns of this round of investment made by Openner. “Tejarra is specializing only in the category of electronics that is gaining a huge momentum in the online sphere, attracting an increasing base of online shoppers. “he said.

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Weddy Thuranira
Weddy Thuranira
Weddy profiles new startups and innovators across Africa and announces funding rounds, mergers, acquisitions and startup partnerships across Africa. She is based in Nairobi, Kenya. Reach her and the entire news desk at [email protected]

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