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Home Tech US PR firm launches second edition of mentorship programme for African female founders.

US PR firm launches second edition of mentorship programme for African female founders.

by Weddy Thuranira
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New York-based public relations (PR) company C. Moore Media has launched the second edition of The Future is Female Programme, a PR and communications mentorship programme dedicated to business development needs of African tech female founders.

The Future is Female Programme  aims to provide the underserved market of African female founders of early-stage startups with the PR and communications insights, knowledge, and skills needed to gain visibility and grow their business. It is aimed at African women on the continent or in the diaspora and are launching or growing a tech business for African markets or serving Africans in the diaspora.

Aimed at African women based on the continent or in the diaspora, launching or growing a tech business for African markets or serving Africans in the diaspora, the programme selected 12 startups for its inaugural edition last year, and has now opened applications for round two.

During the mentorship program, female founders will learn insights into the fundamentals of PR and communications for early-stage tech startups, how to create a communications plan, how to incorporate storytelling into business communications with multiple stakeholders, and more. The programme will also provide mentees with insights customized for the unique needs of their business and sector.  

The second edition sees an increase in the size of the cohort of selected African female founders from 12 to 25 early stage African tech female founded startups chosen by a carefully selected industry panel of CMM team judges.

During the selection process, CMM will give special consideration to startups that focus on health, education, finance, agriculture, and sustainability. In addition, startups that provide solutions and address the needs of African women and girls will also receive special consideration.

Applications are open until 11:59 pm (WAT) on Monday; July 5.Successful female founders will be announced on Monday, July 26.

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