Brmaja has increased its market presence in Africa by acquiring a 50% stake in An-Nisa, a Kenyan transportation app created by women for women.
This acquisition, according to Dr. Hatem Bakheet, CEO of Brmaja, is a strategic step in the company’s strategy to grow its core business in Africa. It also fits with its aim of being a trailblazer in the development and application of cutting-edge technology and solutions.
Brmarja strongly believes An-Nisa has the potential to positively affect the traditional ride-hailing model, and this partnership availed a once-in-a-lifetime opportunity to improve An- Nisa’s brand equity and contribute to their growth and subsequent expansion across Africa.
An-Nisa is a female-owned business that was founded in 2018 by Mehnaz Sarwar. Its specialty product, which is a female-only ride-hailing platform, is its unique selling proposition.
An-Nisa was founded to fill a gap in the market that exists in the taxi and transportation industry, where women account for only 2% of drivers but 60% of riders.
An-Nisa’s solution accommodates the demands of women, offering safe, reliable, and trustworthy drivers, whether it’s taking them home after a night out, taking them to work at the beginning of the day, or picking up the children after school.
‘’With a female only ride-hailing platform, we can focus on female specific needs and at the same time contribute positively to the promotion of female empowerment and social change’’ – Mehnaz Sarwar, Founder of An-Nisa.
‘’We are enthused to partner with An-Nisa and contribute to the expansion of their product offering not just in Kenya, but across the African continent.’’ said Dr. Bakheet.
Richard Omunya, Brmaja’s regional manager for East Africa, who played a pivotal role in the apogee of this partnership added ‘’We are extremely delighted in the culmination of this partnership. With our combined synergy, An-Nisa taxi can further bridge the gap between gender equality and increase the women’s empowerment index’’.
In mid-July, the An-Nisa ride-hailing app will be accessible on Android and iOS, ahead of its official launch in Kenya.