Brmaja has increased its market presence in Africa by acquiring a 50% stake in An-Nisa, a Kenyan transportation app created by women for women.
This acquisition, according to Dr. Hatem Bakheet, CEO of Brmaja, is a strategic step in the company’s strategy to grow its core business in Africa. It also fits with its aim of being a trailblazer in the development and application of cutting-edge technology and solutions.
Brmarja strongly believes An-Nisa has the potential to positively affect the traditional ride-hailing model, and this partnership availed a once-in-a-lifetime opportunity to improve An- Nisa’s brand equity and contribute to their growth and subsequent expansion across Africa.
An-Nisa is a female-owned business that was founded in 2018 by Mehnaz Sarwar. Its specialty product, which is a female-only ride-hailing platform, is its unique selling proposition.
An-Nisa was founded to fill a gap in the market that exists in the taxi and transportation industry, where women account for only 2% of drivers but 60% of riders.
An-Nisa’s solution accommodates the demands of women, offering safe, reliable, and trustworthy drivers, whether it’s taking them home after a night out, taking them to work at the beginning of the day, or picking up the children after school.