Home Startups US Events Startup Bevy Acquires Egypt’s Eventtus for its Global Expansion

US Events Startup Bevy Acquires Egypt’s Eventtus for its Global Expansion

by Weddy Thuranira
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 US events startup Bevy,has acquired Eventtus, an event management software company based in Cairo, Egypt to help marketing teams seamlessly connect the worlds of virtual and in-person events.

The details of the transaction were not disclosed but Eventtus more than 20 engineers and its founders Mai Medhat and Nihal Fares will join the Bevy team.

“Enterprises have invested in creating connected communities for their customers, employees and partners. Events are not only an extension of these communities but also provide an important channel for driving ongoing engagement,” said Derek Andersen, CEO and co-founder of Bevy. “With this acquisition, we can now further advance our leadership role in enterprise events by delivering an end-to-end white labeled event system of record that helps enterprise leaders build even stronger and more engaged communities.”

With the acquisition Bevy aims to accelerate the development of it’s core functionality, but will also help it to deliver a deeper customer experience across all kinds of virtual, hybrid and in-person events. On top of Eventtus, Bevy will build a community event engine to turn events into a community experience. The benefits of combining tech stacks with Eventtus include an interactive mobile app to help users increase engagement, an integrated and customizable registration and ticketing system, a networking hub powered by Bevy’s matchmaking algorithm. Interactive sessions with polls, Q&A and reactions, stronger sponsors & exhibitors experience to drive ROI and an Exhibitors Panel Portal to customize booths with real-time analytics.

Founded in 2012 by Mai Medhat, CEO, and Nihal Fares, chief product officer, Eventtus was able to attract some of the biggest regional and global investors such as Algebra Ventures and 500 Startups, to help guide and support the company to become the leading event tech platform in the Middle East.

“At Algebra we always believed Mai and Nihal had the potential to play a role in shaping the global events tech space through eventtus,” said Ziad Mokthar, Managing Partner at Algebra Ventures. “Bevy would provide a perfect home to deliver on this potential. We are very happy for both teams.”

By threading community through events, attendees end up with a better experience, and businesses end up with actionable data. As customer data and privacy policies continue to change, successful marketers are shifting away from cookie based behavioural tracking and instead building communities of customers and advocates using Bevy’s Community Event Engine.

“What’s unique about Bevy is how they thread events together. They’ve built a powerful community event engine that helps enterprise teams create a sense of community among their customers, prospects, partners and employees. This is what all other event platforms are missing. And it’s the key to unlocking global scale and growth” said Medhat.

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