Every entrepreneur and business owner understands the importance of new leads. New leads are generated when the business owner expands into a new market or targets a new set of potential customers. Leads can mean many things to different businesses; to some, it means website visits; others count leads as signups or potential buyers. Whatever the definition of leads means to you and your business, breaking down the language barrier between you and your business will help you achieve the desired outcome.
Businesses looking to penetrate new markets understand the importance of communicating with their target audience in their local language. Russian translation services have helped many businesses launch their entrance into the Russian market, which has created a huge avenue for more money in revenue to be made. As a business owner wondering why you should invest in Russian translation services, you’ll be amazed to find that the Russian language is the second most popular language on the internet, with as much as 6.4% of web content in the language. Russians are also in 7th place among top internet users, with about 120 million users worldwide. The figure gives you a wide array of audiences to reach out to and serve.
Market Statistics
Every business owner understands the importance of market analysis. Before investing in Russian translation, you need a solid understanding of the Russian market and what this means for you in terms of potential audience and revenue. Rated the second most used language on the internet after the English language, over 120 million potential internet users can be reached via Russian translations.
Following the market statistics, businesses that deliver products and services in local languages are four times more likely to make sales than others in a foreign language. Because internet users now have a shorter attention span, there is a high chance that your business may be losing more money by not being in the native language that your Russian customers understand.
The Russian internet segment, RuNet, records the total number of Russian-speaking internet users to be over 90 million people. This number creates a great market for businesses to tap into for increased revenue generation.
Businesses that can Leverage the Power of Russian Translations
While many businesses can gain more from Russian translations, some businesses do not have a comparative advantage associated with the investment. Translating documents and websites to the Russian language should be based on marketing and expansion goals. This means that businesses operating in areas with a deficient population of Russians or those whose Russian population has adopted a second language may not need to spend on Russian translations. Some businesses that can take advantage of this service include;
Online Shops and e-Commerce Stores
Online shops and e-commerce stores interested in breaking their boundaries and appealing to Russian users can take advantage of translation services to foster their penetration into the new market. With 75% of customers being more likely to purchase products on e-commerce platforms with their local language, these online stores can tap into new horizons to make more sales. Online stores with translated websites are also more likely to get picked up by search engines from translated regions, thus making them more visible to more customers worldwide.
Online stores and e-commerce websites that cannot afford a full website translation budget can begin small by translating their product descriptions to the Russ.
Service Platforms
Online service providers can break into any market online to deliver their services and solutions. This means that online service providers like website designers, web development companies, cloud technologies, and hosting service providers can leverage translation services to boost their reach across the internet. By translating their websites to the Russian language, these online companies can better address businesses and individuals who need their services to thrive.
Company Websites
Multinational companies with reach across Russia and surrounding areas can leverage online translations to address the language barrier facing employees in the region. With website translation services, such companies can make their products and/or services more accessible to the Russian population they serve both home and abroad. Modern companies spread across regions are now more likely to offer website translation services to improve accessibility, communication and boost employee confidence.
Many other businesses can leverage the power of translation to reach out to a wider audience base.