, a Moroccan B2B e-commerce startup, raises funds and acquires, a mobile credit platform.

38, a B2B e-commerce app in Morocco that allows traditional proximity store owners to order and have products delivered, has closed a round of funding and announced the acquisition of mobile credit book application, founded last year by husband and wife team Ismael and Sophia Belkhayat, works with more than 50% of Casablanca’s proximity stores and is working on international expansion.

The startup, which was a part of the Y Combinator S21 batch, has also received funding from Plug and Play to help it grow. This is in addition to the funding obtained through the Orange Ventures seed challenge late last year.

Additionally, it has announced the acquisition of the mobile credit book application in order to provide more services to its users. is a phone-based credit book app that enables traditional convenience stores to manage customer loans.

The application, which is available on Google Play, allows them to simply record their transactions on their phone, share them with their debtors, and thus more easily collect their loans., founded by two BCG Consultants, already has 15,000 monthly active grocery stores across Morocco.

“ users are the right target for Chari. We believe there can be many synergies between the two apps and we want to grow both in parallel with the end goal of starting to offer financial services to all of our customers,” said Ismael Belkhayat.