There is a radical change in the world before and after the COVID-19 pandemic. This crisis has completely changed the lifestyle and behavior of people across the globe. Consumers suddenly prefer to buy and order everything online and businesses are also turning to the digital medium to offer their products and services.
Given these testing circumstances, SEO has become more crucial than it has ever been for the survival and growth of a business. An increasing number of entrepreneurs are seeking partnerships with leading local SEO services in Melbourne to elevate and solidify their position in the market. They are now considering SEO as an investment rather than an expense.
Here we provide some valuable tips that will help you rank high on Google search results and draw more audience.
- Make your website mobile-friendly
Create a website that is professional and relevant to the user. While it need not scream your brand to the visitors, it should provide a quality experience and enriched feel to the users. Since most users these days are mobile users, optimizing your website for smart mobile devices is essential. Structure your website properly with a minimalistic design that presents all your offerings clearly to the user. Avoid using too many fancy elements that can make the page confusing.
- Search for niche-oriented profitable keywords
Keyword identification is paramount to the SEO optimization of your website. Make sure your keywords are relevant and are high-ranking in your industry. Also, some keywords will draw more search value while others will draw more profit. For instance, long-tail keywords bring more traffic to your website as they resonate with users’ natural language. However, shorter keywords are more profitable and pop you up in more generic searches. You need to find the right balance between the two to harvest the maximum benefits.
- Define website schema
A well-structured website with a well-defined page structure is easy for the crawlers to understand and index your pages. This clarity compels the engines to place your website at a higher ranking. It also helps you gain from other SERP features that include featured snippets, knowledge graphs, and many more. Spending a little more time defining schema elements such as FAQs, product schema, etc can deliver unfathomable benefits.
- Incorporate voice search and ‘near me’ like phrases
Many studies have revealed that nearly one-third of the searches made every day globally are local. These searches include keywords phrases like ‘near me’ that can help you build authority and popularity in the local market and get immediate sales. Also, the majority of searches today are voice searches where users use either a home voice assistance or a mobile device. To make the most of this changing landscape you should optimize your website for both local and voice searches.
- Regularly update GMB business listing
Listings such as Google My Business are boon to small businesses. These listings quickly put you at the top of the first search result page. Small businesses can rapidly boost their visibility and sales by creating and regularly updating these listings. The more details you include, the better would be the outcomes.