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Morocco’s POS solutions startup secures funding from WitaMax for expansion

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Share this, which digitises local shops through its unique points of sale solutions, has secured funding to revolutionise the management of physical points of sale in Morocco and internationally.

Founded by the Said Belkhayat couple, former tech-savvy consultant and Rim Benboubker, pugnacious manager; raised the funding from WitaMax, a company founded by Southbridge A&I and the Axxam Family Office.

Since its launch in 2016, the startup, offering a digital solution for intelligent management of points of sale, has indeed very quickly, and from the first months of its launch, been able to conquer the Casablanca catering market with a base of more than 250 points of sale, “sorted on the shutter”.

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This performance earned him the signing of his first fundraising campaign with WitaMax, jointly created by Southbridge A&I and Axxam Family office.

Today being on the way from 1000 customers, spread over 3 flagship cities of the kingdom; the start-up has a clear roadmap “…to both rapidly deploy throughout the country, and to be exported to more distant regions, where demand is no less important,” underlines Said Belkhayat.

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The platform aims to offer managers and in particular restaurateurs, an almost exclusive digital partner, offering a 360 checkout, “hassle-free”, centralising and consolidating all the tools they need on a daily basis to manage their customers but also their activities (inventory and supply management, payment, reservation services or loyalty solutions, etc.).

“During the Covid period, we focused on developing a solution to help our physical customers switch to a delivery model, by launching an aggregation platform for restaurateurs (,” said Rim Benboubker.

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Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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