OurPass, a Nigerian digital commerce startup, has raised $1 million in a pre-seed round as it launches its mobile app, which makes shopping online simple, fast, and secure.
In Africa, OurPass provides one-click checkout technology, which allows consumers to shop quickly and efficiently, reducing abandoned carts and increasing sales for merchants.
OurPass eliminates time-consuming checkouts, re-logins, and long forms from customers’ shopping experiences.Customers simply sign up on the platform and enter their information (names, email addresses, and shipping addresses), after which OurPass creates an identity for them and passes it across all of their online stores.
Customers do not need to fill out forms after the initial signup, nor do they have to deal with re-logging issues. Customers, on the other hand, must download the app in order to shop, and they can only shop with merchants who have integrated the OurPass API into their platforms.
“OurPass is entirely consumer-facing and invests heavily in its users’ privacy and data security. We don’t act as the merchants’ customers database, we just try to inject consumers faster and easier than they ever have, thereby increasing sales,” said founder and chief executive officer (CEO) Samuel Chukwunonso Eze.
“Merchants, on the other hand, just need to sign up on our web platform, provide their KYC and install the OurPass checkout button for consumers to shop from them in one-click.”
The launch is funded by a US$1 million pre-seed round led by Tekedia Capital and featuring angel investors from top Fortune 500 companies, which was raised earlier this year. This round will also enable OurPass to hire more people and improve its technology.
Furthermore, the firm has acquired Storemia, an e-commerce solutions platform that helps small businesses go online by making it faster and easier for them to create online stores. OurPass will be able to reach out to more small online businesses and customers as a result of the acquisition.