Emails that are sent automatically and on a regular basis are an efficient approach to communicating with your customers and prospects. Automated emails, often known as drip or nurture campaigns, target customers depending on their behaviors.
When clients or prospects subscribe to your newsletter, they will usually get a welcome email followed by another, perhaps with an offer, a week or so later. There are several possible combinations of automated emails and content. Let’s look at some of the steps to creating a successful email drip campaign.
Identify Your Audience
The most important part of a drip campaign is that the emails be addressed to a specific, targeted group. The first step in implementing a drip campaign is determining which triggers and groups to use.
Drip campaigns are set off by one of two types of events: an action or a piece of demographic data. Action triggers include a user subscribing to your emails and you sending a welcome or onboarding email, or a user making a purchase and you sending an order confirmation or receipt. A user’s birthday may be a demographic trigger, resulting in an email from your company wishing them a happy birthday and presenting them with a discount code.
Targeting is a great approach to customize your drip campaigns and provide your customers with the information they need at the right time, which can go a long way toward making them feel valued and ensuring repeat business. You can target customers depending on the number of visits, clicks, and user engagement.
Determine Your Goal
Knowing your aim is the second most crucial part of developing a successful email drip campaign. A well-defined objective makes it much simpler to organize the rest of your campaign and stay focused throughout the process. When defining goals, it’s a good idea to utilize the SMART technique, making them specific, measurable, achievable, relevant, and time-bound.
Write Your Email
Now that you’ve identified your target demographic, you can utilize that knowledge to build your email text. You want your email to be informative, catch their attention, and have a clear call to action (CTA). Consider what you want the user to do or what you want to achieve with your email. Do you want the receiver to buy something? Do you want to share product information? Make certain that your message is clear and consistent with your company’s brand and voice.
Plan Your Campaign
To guarantee the success of your drip campaign, plan it out from start to finish. Setting a target, selecting how to segment your contacts, and establishing how to assess campaign success are all part of this. When developing your drip campaign, keep the following aspects in mind:
- How many emails will you send, and in what order?
- Whether your triggers correspond to your messaging
- How will you assess your success? (what types of analytics you will use and what numbers you will track)
- Who is your target audience, and why are they interested in you?
- Your campaign’s objective
Launch Your Campaign
When you’ve defined your target and objective, created your material, and selected which data to monitor, you’re ready to launch your campaign. You can accomplish this by using your own drip campaign software or by using email marketing or marketing automation tools.