Efreshli, an Egyptian online interior design firm, has secured $550,000 in a seed round led by angel investor Tarek Sakr and property developer Marakez.
Efreshli, founded in 2019 by Heba El Gabaly, uses its virtual decor tool to allow buyers to see how room setups will look before making a purchase.
Through its virtual décor tool, which allows users to visualize how room setups will look before making a purchase, the firm intends to provide a fresh and accessible method to furnish homes, offices, or any other area. Efreshli collaborates with furniture and decor brands to design rooms depending on a customer’s aesthetic style and budget, as well as assisting with the purchase of the items.
The funding will be utilized to expand Efreshli’s geographical reach and improve its technological infrastructure. The company intends to expand across the region, with plans to open in the UAE next year.