Zee Entertainment, a 24-hour Indian general entertainment channel has announced the launch of Zee TV, Zee One and Zee Tamizh on pay television platform StarTimes media. The channels will showcase a wide selection of family-oriented programmings such as award-winning series, lifestyle, food, reality and highly acclaimed movies, which are dubbed in English on Zee One with Zee TV and Zee Tamizh offering English subtitles.
With a strong worldwide presence boasting over 40 channels, Zee has been in many homes and won the hearts of over 1.3 billion viewers, across 173 countries. Zee first ventured into Africa 25 years ago as the brand’s first international territory launching Zee TV. Since then, the brand has expanded on the continent with many more channels being made available which includes the flagship channel Zee World.
“Our corporate positioning is Extraordinary Together – with a vision to provide an amplified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary. This is a driving force that enables us to bring authentic and entertaining content which will now be available on the StarTimes platform,” noted Somnath Malakar, CEO Africa and Indian Ocean Islands.
Speaking on the introduction of the new channels, StarTimes Regional Marketing Director Mr Aldrine Nsubuga noted that the channels will be available to Kenyan subscribers from 1st November with the pay-television company keen to progressively enrich the platform with content from diverse genres towards meeting the whole family entertainment viewing experience.
“We are incredibly pleased to offer Zee channels as a destination of whole family entertainment, a place where viewers will easily connect with our exciting programming this being our commitment to progressively grow our content variety towards enriching every household’s television viewing experience,’’ noted Mr Nsubuga.
Over the years, Zee TV has become a market leader with popular shows such as Sa Re Ga Ma Pa, Dance India Dance and Kundali Bhagya. Subscribers can look forward to a compelling slate of spectacular series, gripping dramas, movies and cookery shows such as Snack Attack, Guddan, Lies of the heart, Reach for the Stars and many more entertaining shows.
Zee TV will be available on channel 510 on terrestrial and 557 on the StarTimes satellite platform while Zee One will be available on channel 509 terrestrial and 553 on StarTimes satellite platform and finally Zee Tamizh will be available on channel 558 StarTimes terrestrial platform.