Home Tech Safaricom launches the ‘Mwelekeo ni internet’ campaign to provide low-cost data.

Safaricom launches the ‘Mwelekeo ni internet’ campaign to provide low-cost data.

by Yvone Kendi
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Mwelekeo ni internet is a new campaign launched by Safaricom. The campaign will see the introduction of new data offers, more affordable 4G devices to the Lipa Mdogo Mdogo financing plan, and the demonstration of the internet’s transformative power.

Safaricom hopes to bring more Kenyans into the digital sphere through the campaign by educating them on the power of the internet and demonstrating how it can transform their lives.

Safaricom customers will be able to enjoy 1 GB of data for Ksh. 20 valid for 1 hour and a 3 hour 1.5 GB data bundle for Ksh. 50 with Mwelekeo ni internet. The two new bundles provide customers with more value for their money, allowing them to enjoy their online moments, and will be complemented by other exciting data offers, such as a Ksh. 10 YouTube plan.

Following the launch of the Lipa Mdogo Mdogo financing plan in 2020, Safaricom will introduce two new smartphones in the coming months to provide customers with more options. The Tecno Camon 17 and Tecno Spark 7 are among the devices included in the program, with more devices expected to be added in the coming months.

Safaricom hopes to demonstrate how the internet is transforming Kenyans’ lives by allowing them to connect with family and friends, learn new skills, and grow their businesses through the campaign.

Safaricom CEO Peter Ndegwa said at the campaign’s launch, “With more Kenyans going online for everything, from studying to business to social networking, we see an opportunity to narrow the access gap and connect even more people to the internet.” As a digital lifestyle enabler, we will continue to provide integrated data bundles that provide more value, deliver affordable internet-enabled devices, and invest in our network to provide a worry-free experience for our customers.”

The telco has aggressively expanded its 4G coverage over the years, with the goal of having 100% of its network on 4G connectivity. During the previous fiscal year, the service provider upgraded over 1,000 sites, bringing 4G coverage to more than 94 percent of the country’s population.

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