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Know your customer to enhance the brand’s marketing

by James Musoba
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Customers, Clients, Consumers, Buyers – However you call them, they are the ultimate reason a business exists. At least 90% of the leading CEOs admit to this fact that a customer impacts the business!

Over time and again, customers have proven that they are complex to please – but, once accomplished, they remain the most loyal towards the brand.

As a business owner, know that comprehending the consumers’ needs are equally simple yet complicated. There are countless creative ways to reach out to the buyer’s heart. Nevertheless, learn what they like and don’t like before starting with your grand plan.

Here are some of the ideas to help you read the client’s pulse,

To above and beyond

Getting to know your consumers is more than just analyzing the demographics. Though the age group, gender, location does matter to identify the customer, you also need to understand their preferences and likes. The genre of information the majority of your buyers are interested in.

Thanks to the modern-day socializing tools, we literally have oceans of data and analytics accessible. Digging the data deeper helps you access the consumer pattern, behavior and preferences. This, in return, helps in making necessary changes to how your brand needs to be perceived.

Connect with them

When going on a blind date, you’d definitely want to know a few details for the person just for the heads up. You have enough information to assess what kind of conversations they’d prefer. The same goes with customer relations as well.

Knowing consumer behavior caters for the knowledge you need to share while sending them your newsletters. But, how would you contact them when you don’t have any contact address? The answer here is a simple, email extractor tool.

GetEmail.io is one such tool that accesses any professional’s email addresses in just seconds. Its Chrome extension to Linkedin accounts can find someone’s email address on the professional media platform!

Reviews and feedback

One common thing that every large brand has on social media platforms is that they respond to all the feedback – be it good or bad. You’d often observe some sarcastic and sassy answers or rather dissing responses that people enjoy. Competitive brands don’t necessarily hate each other, but they put up a show for the viewers’ fun.

Implement similar ideas to your brand too. However, be cautious about not crossing the line lest you’ll be lost in a legal feud! Your responses create a personality for the brand. Keep the interactions live, simple and easy.

Final thoughts

Your customers are the source of learning. Remember what Steve Jobs had once said, “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves”.

Decoding customer behavior and their patterns unleash vast knowledge about their psychology. Knowing them gives you an understanding of how to improve your customer strategies. Ensure to use it wisely and which benefits both the parties!

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