Home How To Equity enhances its USSD code (*247#) service for a more seamless banking experience.

Equity enhances its USSD code (*247#) service for a more seamless banking experience.

by Yvone Kendi
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On 3rd February 2022, Equity has revamped its USSD service to offer a unified service offering across mobile networks and an enhanced customer experience with simpler customer journeys. Safaricom, Airtel, Telkom, and Equitel customers in Kenya can now easily access the USSD service. 

Equity Group Managing Director and CEO, Dr. James Mwangi said “COVID has acted as a tailwind to the adoption of digital banking making us transform into a Big Tech in the financial services sector. The Group is increasingly shifting from its legacy brick and mortar model of branches and ATMs to self-service model of client’s own electronic devices or third-party infrastructure as more customers opting for cashless transactions.”

Some of the platform’s new features include:

  • Instant loans ranging from Kes.100 to Kes.3 million are available.
  • Self-registration or onboarding of existing Equity and non-Equity customers to the service.
  • Customers can save or maintain the recipient’s bank details, making repeat transactions simple and convenient.

Customers with any mobile device can also use the *247# USSD service to access bank services, regardless of whether the device is a feature phone (Kabambe) or a smartphone.

To provide a consistent customer experience across all banking channels, the bank has upgraded its Equity Mobile App, which is now available on Equity Mobile – Apps on Google Play and Equity Mobile on the App Store, as well as its online banking platform Equity Online, previously known as EazzyNet.

Customers can send money, transfer funds, borrow loans, and print statements from the comfort of their mobile phones, laptops, desktop computers, and other devices at home, the office, or anywhere.

Technology advancements continue to transform the banking sector, and Equity has capitalized on this to provide customers with more options and freedom in accessing and operating their accounts. This has progressively led to consumers preferring to carry out most of their transactions digitally as opposed to going to the branches.

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