Sunday, August 14, 2022
Sunday, August 14, 2022
Home Startups Aboki Africa Announces Rebranding, Changes Name to Grey

Aboki Africa Announces Rebranding, Changes Name to Grey

by Milcah Lukhanyu
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Aboki Africa, a foreign accounts provider for Africans has re-branded to Grey with a bid to reflect the accelerated way the company has grown and expanded in the last year. The name Grey – signifies its stability, neutrality and solidity in the financial services industry.

As a part of this re-brand, they have released a new corporate logo and website redesign that works with its growing business model.

Aboki Africa, now Grey, is a cross-border payments platform that provides foreign accounts for Africans to send and receive international payments. One of the unique features is that you can create foreign bank accounts right from the comfort of your home.

The new Grey website

“We are expanding our business scope and have outgrown our original mission,” said CEO Idorenyin Obong. When asked for the reason behind the new brand name, he says, “Grey is inspired by the colour. It is solid and stable and inspires calm, balance and composure. That is what we want people to feel every time they use our service.”

He added that Grey still offers the same impeccable service Aboki Africa is known for, just under a different name.

Speaking on the re-brand to Grey, co-founder Femi Aghedo said, “The new name and identity are in keeping with the larger perspective of our brand and the products and services we offer to all our valued customers.”

The new brand

Visit https://grey.co to explore the new website and brand.

Co-founded by Idorenyin Obong and Femi Aghedo in 2020. Grey currently offers United States Dollar (USD),  British Pound (GBP) and Euro (EUR) foreign accounts to customers.

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