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Online games, a new era for startups

The online gaming industry is currently one of the most dynamic sectors in the world. The iGaming platform operators are not the only ones responsible for this success. Several start-ups play a key role in the development of online casino, especially in the areas of online security and payment.

When start-ups play a major role in iGaming

Online betting and gaming welcomes thousands of new players every day, attracted by the diversity and quality of the offer in virtual casinos. Another great advantage is that online games are accessible 24/7 and on any terminal connected to the Internet. You don’t have to fly to Las Vegas to find a prestigious table: just sign up for a virtual casino and place your bets.

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Beyond the money and accessibility, players are also interested in the ancillary services available on these platforms. Gaming operators are working closely with start-ups to implement ever more innovative services on their platforms.

These improvements concern all aspects of online gaming, from presentation and table layout to payment tools. On this last point, PayPal payment offers are popular when it comes to online casinos. With this option, players can cash out their winnings or place their bets with just a few touches. Payments are not the only area of online gaming where the role of startups is crucial.

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High-tech companies in the online gaming world

Casino operators rarely have the ability to transpose the configuration and spirit of a real gaming room to a virtual platform. Therefore, the development and operation of an online casino requires the permanent presence of one or more companies capable of providing the technology that is essential for its proper functioning. Their intervention is particularly useful in some aspects of online gaming below.

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Gaming software

Virtual casinos rarely create their own games. They outsource this task to specialized start-ups, which can then offer ever more entertaining and original titles. Gaming software development studios such as Microgaming and Net Entertainment are the leading start-ups in the industry. Evolution Gaming, XPro Gaming and EGT are other popular creators for casinos – and players. It is this outsourcing to video game studios that has improved the quality of the games offered by online casinos in recent years: the animations are more fluid, they can integrate scenery and cinematics, in short, they are more attractive and enjoyable for the player.

Network and data managers

Online gaming platforms handle huge amounts of connection requests every day. This means that they have to manage a large amount of data flow on their servers.

Casinos often entrust this responsibility to a start-up company that specializes in hosting and processing data from various online games. The proper execution of these tasks requires heavy investments in hardware, software and talent, investments that only a specialized company is able to provide.

User and payment security

The law requires virtual casinos to protect the data of players who visit their sites at all costs, including personal information (profile, payment information, etc.). This includes personal information (profile, age or address) and sensitive data, such as bank account or payment card numbers.

Securing this data requires a great deal of expertise in encryption technologies, a skill that few operators possess. Here again, specialized start-ups are indispensable. Online marketing, customer service and affiliate marketing are other areas where virtual casinos still need technology companies. More and more casinos are accepting crypto-currencies and often call on specialized start-ups for advice on cryptos or to set up wallets.

The boom in online gaming is therefore a boom for start-ups, which can provide their know-how, flexibility and innovative capacity to the iGaming industry.

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James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

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