Samsung Electronics East Africa held its first strategic partner summit at the Villa Rosa Kempinski Hotel, which was attended by key Samsung distributors and dealers from around Kenya.
Mr. Tae Sun Lee, the newly appointed Managing Director of Samsung Electronics East Africa Limited, hosted the first partner summit.
The summit’s major goal was to bring together important stakeholders to further underline the need of building ties with Samsung in order to provide consumers with the greatest possible experience. Samsung’s business is driven by technological advancements all over the world.
The event featured both the Mobile and Consumer Electronics business groups’ product lineups for 2022.
In terms of emerging trends, the global business direction is shifting its focus to the millennial and Z Generation.
The highlight of the summit was the presentation by Samsung Managing Director Mr. Lee, who showcased the Samsung’s business strategy for the East African market that involves winning the mind share of local consumers and building partnership with our valued partners and ultimately making Samsung the most preferred and beloved brand of Africa.
The event also saw presence from leading operator Safaricom PLC management. Commenting on the forum and Safaricom’s continued partnership with Samsung, Peter Ndegwa, Safaricom CEO said: “At Safaricom, our purpose is to transform lives. Our commitment is to ensure that no one is left behind in the digital revolution as we have witnessed a correlation between increase in smartphone usage and empowerment of communities. That is why we partner with companies like Samsung who make this possible through their array of devices, which enable Kenyans to enjoy the transformative power of the internet.”
Samsung Electronics officially launched its new set division, which combines its mobile and consumer electronics businesses into a single unit, as DX, short for device experience, underscoring its emphasis on the user experience of various Samsung products. Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services.
“As Samsung it is important that we have one voice as we roll out our strategies going forward. The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us. The summit is not only to appreciate our partners but to keep them abreast on all that we are doing and why we are doing it, so they can be a part of that voice,” stated Mr. Tae Sun Lee, Managing Director, Samsung Electronics East Africa.
The Samsung summit conference saw more than 100 dealers come together to discuss the market needs and how together with other stakeholders they can grow the Kenyan market.
