Sunday, August 14, 2022
Sunday, August 14, 2022
Home Startups Nigerian customer engagement startup Simpu secures $1m pre-seed round for expansion.

Nigerian customer engagement startup Simpu secures $1m pre-seed round for expansion.

by Weddy Thuranira
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Simpu, a Nigerian B2B SaaS platform that helps organizations provide better customer interaction experiences through an omnichannel solution, has raised a pre-seed funding round of $1 million to help it expand.

The pre-seed round was led by a group of angel investors and several early-stage venture capitalists. 

The startup now has over 90 businesses on its platform and over 300 active users, but it is set to launch fully in May. For the time being, the startup is only active in Nigeria, but it already has a few international customers and aims to grow internationally in the future.

Founded in 2020, Simpu is a company that develops communication and engagement software for businesses.    Its core product is a lego-flexible omnichannel inbox for teams that combines communication channels such as email, WhatsApp, Twitter direct messages, Facebook Messenger, SMS, and website live chat into a single amazing experience.

Businesses can also automate workflows and connect a variety of third-party connectors, such as core financial backends, databases, and marketing lists, to combine their siloed data for precision marketing via SMS and email.

“The average online business has to combine at least eight apps daily and up to 36 apps to achieve some sync. Apps that usually don’t talk or sync well with each other,” said Collins Iheagwara, Simpu’s CEO and co-founder.

“There is also an explosion of communication apps among consumers. Consumers want to be reached on their preferred channels, posing a massive problem for businesses. We have been asked countlessly by businesses – how do they effectively communicate with their customers, clients, and friends across all the channels and apps? For us, that was the gap.”

“We make money by selling a subscription per user, billed monthly or yearly. Since coming out of closed beta in November 2021, we have hit over US$80,000 in SaaS revenues,” said Iheagwara.

“We are doubling down on features our customers love and hoping that we can grow revenues even further.”

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