In what can only be considered as the coming together of two kings, the smartphone, consumer electronic and lifestyle products company, itel Kenya has unveiled Kenya Rapper, King Kaka as its official brand ambassador.
The signing of the famous Rapper is informed by the brand’s desire to enhance consumer engagement and endear more fans to her community.
itel Kenya’s choice of King Kaka as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets.
itel Kenya is a leader in the smartphone mass market in Kenya and Africa at large for phones below Ksh 10,000 offering reliable and affordable smartphones for everyone, while King Kaka makes popular music for the streets, rolling out hits they can relate with.
King Kaka and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals.
King Kaka also expressed his profound joy to walk the journey with itel. He stated that this is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.” King Kaka (This can be changed)
“We are delighted to have King Kaka in the itel family at this time. The choice of King Kaka as the face of our brand is based on the many similarities between both brands, we are both leaders in our spaces. King Kaka is the king of Rap and street music, itel is the king of smartphones in the mass markets. Said” …….. Marketing managaer”
“We are excited to work with King Kaka and have him as our brand ambassador, he actually mirrors the integrity and innovation that we steadfastly follow at itel.” Said Peter Xiao,itel Brand Manager.
The unveiling was staged offline at Radisson Blu Hotel in Nairobi on 19th March 2022 the event was attended by many renowned faces from the media and IT industry. The event was also streamed online via itel Mobile’s social media pages,Fb, TT,and Youtube and attracted over xxxxx views across different social media platforms while it lasted.
itel is a leading brand in the African markets. The brand provides reliable consumer electronic products and lifestyle products to everyone. itel has multiple awards and recognitions under its belt.