Africa’s superapp Little rolls out electric bikes targeting Kenya’s mass market

0
432

 Little, Africa’s superapp platform has announced the launch of its venture into Electric Vehicle (EV) mobility with its Little E-BIKE, power-assisted electric bikes, and scooters. 

The initiative which comes on the backdrop of sky rocketing cost of living sets the company apart in relieving consumers from fuel related expenses while at the same time playing a critical role in protecting environment through reduction in green gas emission linked to fossil fuels.

Mr. Kamal Budhabhatti, Chief Executive Officer, Little, said “While Electric Vehicles are relatively nascent in Kenya, Little plans to play a vital role in working with consumers, partners, and governments to accelerate their adoption.”

The company is set to release over 200 electric bikes at designated spots around Nairobi. From tourist spots, estates, universities, and parks, the e-bikes will be accessible from the Little App. The two-wheelers will be fitted with a geofence, a location-based technology that restricts movements or uses within a virtual perimeter.

“As government EV policies and incentives are implemented and essential infrastructure like charging stations are to be built, this launch will provide insights and best practices on the usage of EVs as part of the day-to-day usage of the customers,” he added.

He noted that successful EV adoption is a multi-stakeholder effort, and the company will continue to leverage its cutting-edge technology and operational leadership to build a reliable fleet for the future.

In 2019 alone, air pollution caused around 5,000 premature deaths in Kenya, and investing in e-bicycles has become a solution to saving lives.

High fuel costs, soaring maintenance costs and the environmentally damaging nature of petrol bikes is now pushing more riders into e-bikes.

Being mostly built from easily recyclable materials like aluminum, and steel, the Little E-Bikes intends to reinforce its commitment to reducing carbon emissions and its environmental footprint.

The motor-assisted vehicle speed is 25 km/h and has a range of up to 65 km on a single charge. Nairobi city will have over 200 bikes for use in selected areas. 

The E-bikes are limited to a speed of 25 km/h. The users are recommended to bring and wear a helmet for safety.The company is launching in Nairobi and later to different cities in Kenya and the rest of partner countries.

Advertise on TechMoran.com — reach founders, innovators, and decision-makers

Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.

Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.

Your campaign will also be extended across TechMoran, BusinessTech.co.ke, and AfricanWomenNetwork.net, including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.

Contact Sales