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Epson and Anker Settle Projector Brightness Case

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Epson has reached a settlement with Anker for its recent lawsuit highlighting deceptive advertising practices. Under the settlement terms, Anker agreed to correct quoted projector lumens worldwide from previously misstated lumens to reflect more accurate brightness claims to benefit consumers. The initial complaint was made as part of Epson’s ongoing efforts to ensure that internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions.

“Our goal is straightforward – to ensure consumers have accurate information when making purchasing decisions,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “Anker’s actions to correct lumens claims for several of their projectors according to industry measurement standards helps to ensure consumers know what to expect in projector performance. The consistent use of standardized metrics ultimately impacts the entire marketplace positively, ensuring consumers have the right projector for their viewing needs.”

Anker will correct lumens specifications for the following models:

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  • Nebula Cosmos Laser 4K (D2350) will be reduced from 2,400 Lumens to 1,840 Lumens
  • Nebula Cosmos Laser (D2341) will be reduced from 2,400 Lumens to 1,840 Lumens
  • Nebula Cosmos (D2140) will be reduced from 900 Lumens to 810 Lumens

Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens” or “Lamp Brightness” that fail to follow standardized methodology and therefore materially impacts a consumer’s ability to compare performance of projectors. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector color brightness and white brightness separately are defined. The ISO standard that defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared.

ABOUT EPSON

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Epson started life over 75 years ago in the foothills of the Japanese mountains and built the world’s first handheld computer, which went on to sell 250,000 units.  Today we manufacture 5 projectors every single minute – that’s 2.5 million every year.  You will have seen them used at rock concerts, in museums and art galleries around the world. We are in fact the world’s number one projector manufacturer and have been for the last 17 years… and we are still growing.

That’s not all, we developed a watch for blind people and today our smart glasses are transforming the lives of the visually impaired, and even offer those with hearing loss a way to enjoy a wide range of performances at The National Theatre.

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We also developed the world’s very first TV watch which was worn by James Bond in Octopussy!  Today we manufacture beautiful mechanical watches that are sold in more than 70 countries and have maintained our position as one of the largest independent mechanical watch makers in Japan. 

We built the world’s first electronic printer back in 1968 and went on to send the first printer into space.

Today, we are changing the way people print by being the first company to offer an alternative to cartridges.

We help businesses around the world cut energy usage and save millions just by switching from laser to business inkjet.

Our larger textile printers are used by some of the world’s leading fashion designers to create garments worn by A-listers, including Lady Gaga, Amal Clooney, Thandie Newton, Rita Ora, Adwoa Aboah and Ellie Goulding to name a few. Our printers can print on pretty much anything from paper to textiles, cups to helicopters and aeroplanes to windows.

To sum it all up – Epson represents heritage, history, craftmanship, innovation, invention and disruptive technologies.

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James Musoba
James Musoba
Studying Africa's startup and technology scene. I always look forward to discovering new exciting inventions and vibrant entrepreneurs.

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