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Tunisia’s lifestyle products platform raises $336,000 to expand into the African market, a Tunisian startup specializing in online sales of lifestyle products, has announced a recent fundraising round with investment fund 216 Capital Ventures. The fundraising round, which amounted to 1.2 million dinars, will enable to continue its growth and expand into the African market.

Founded in 2020 by Omane and Malek Mzabi,’s offers range from ready-to-wear to beauty, as well as accessories and fashion products. The e-shop offers a unique shopping experience thanks to its renowned and authentic provides a selection of clothing, shoes, and accessories for women, men, and children. Beauty enthusiasts can indulge themselves with quality makeup, skincare, perfumes, and sunscreen products. Quality is a priority for, and each product is carefully selected to ensure an optimal customer experience.

This fundraising round will strengthen  the company’s team, technological and logistical resources, and offer an even more optimal customer experience,” said the founders of, Omane and Malek Mzabi.

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“We are delighted with this fundraising round, which will allow us to continue our development and strengthen our presence in the African market. We plan to invest in technological tools, recruit experts in each field, and invest in marketing to become the Top of Mind brand for the general public,” explained the founders of, Omane and Malek Mzabi.

With this fundraising round, also plans to invest in its logistics to improve its supply chain and optimize its costs and delivery times. The startup intends to continue its international growth with the opening of its first store in Algeria.

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“For this fundraising round, we chose to partner with 216 Capital Ventures for its great expertise in digitization, finance, and marketing. We are convinced that this collaboration will allow us to take a new step in our development,” concluded the founders of, Omane and Malek Mzabi.

Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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