Egypt’s The Fashion Kingdom acquires fashion brand Opio to create all-in-one ecosystem


Egypt-based fashion e-commerce marketplace The Fashion Kingdom (TFK) has acquired OPIO, a direct-to-consumer (D2C) fashion brand, for an unknown sum..

Founded in 2020 by Marianne Simaika, Fadi Antaki and Karim Abdel Kader, TFK offers its brands a fully-fledged platform of support, including manufacturing, operations, marketing, and content creation capabilities, all powered by a scalable tech stack.

“The acquisition of OPIO is a strategic move that complements and completes our ecosystem,” said Fadi  Antaki, Founder and CEO of TFK. “We are creating an all-in-one ecosystem, that combines OPIO’s D2C  expertise with TFK’s marketplace infrastructure.”

 As part of the deal, TFK and OPIO will combine their expertise, resources, and brand portfolios to create a powerhouse fashion group. This strategic acquisition marks a significant milestone in the company’s journey to establish -THE FASHION KINGDOM,an all-in-one fashion aggregator and venture builder aimed at revolutionizing the fashion industry in the region.

 TFK which is committed to developing and promoting locally grown fashion brands,will focus on building, acquiring, and growing diversified vertical fashion brands across the MENA region through both online and offline platforms, complemented by a regional marketplace. 

The company aims to bridge the gap by creating culturally relevant and relatable brands for the region,  reducing the reliance on imports. The Fashion Kingdom will encompass a diverse portfolio of brands,  including OPIO, FE, and Boddiction, in addition to Saltwater Circle and No Apologies, two new brands launching soon.  

“The MENA region deserves fashion brands that truly resonate with its diverse population,” added  Antaki. “By building and acquiring brands from the region, we can provide authentic and relatable  fashion brands, that embody the taste, aspirations, and values of our MENA customers.” 

Shady Mokhtar, Co-founder and CEO of OPIO, also, expressed excitement about the acquisition. “Joining forces with TFK and becoming a part of “THE FASHION KINGDOM.” is a remarkable opportunity for  OPIO, paving the way to extraordinary growth potential, extending our presence throughout the MENA  region. Collaboratively, we will push boundaries, elevate our brand influence, and reshape the fashion  industry.” 

TFK offers its brands a fully-fledged platform of support, including, and not limited to, manufacturing, operations, marketing, and content creation capabilities, all powered by a  scalable tech stack. In doing so, “THE FASHION KINGDOM.” offers the best-in-class infrastructure to fashion direct-to-consumer brands. 

TFK is backed by a strong group of investors, including A15, The Raba  Partnership, Foundation Ventures, CIB, Acasia Ventures, Sunny Side Venture Partners, Flat6labs, Oqal  Angel, Athal Angel, AUC angels, and regional family offices. This support further strengthens The Fashion  Kingdom’s position and provides opportunities for growth and expansion. 

TFK has a primary market focus on Egypt & KSA, due to their vast potential and market size. According to, Egypt has a $1.6B fashion e-commerce market, projected to reach $3B in 2027 and KSA’s fashion e-commerce market value is $4B, projected to reach $7B in 2027.